Do you know which contents on your website actually attracts customers to you? Which of your topics are particularly well received by your target group and why other articles are not clicked at all? Do you regularly look at your old posts and check them for topicality? With a content audit you get a comprehensive overview of all your editorial content and identify what you should really invest your money and time in in the future. Our experts analyse your content qualitatively and quantitatively to support you with recommendations for actions. We find the weak points, topic gaps, but also the top performers of your website – let’s get started!
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Our content audit includes these steps
Before we analyse your content in detail, we first record every content of your website. This includes, for example, magazines, blogs and advice pages, if these are available on your website. In an overview all relevant URLs of the editorial areas of your website are listed.
We then analyse your content quantitatively and take an inventory of your content. Whether texts, image files or videos – everything is categorised. Then we determine KPIs (Key Performance Indicators), which serve as evaluation criteria for the content. These can be jump rates, conversions, retention times, page views or even backlinks that refer to your editorial content.
Based on the previously defined KPIs, we now evaluate all content in the qualitative analysis. Are they achieving the set strategic and operational goals? What are the reasons if your content does not meet the quality requirements? Which ones are the low and top performers of your website? Our experts obtain all this information during the qualitative analysis, so that we can derive individual recommendations for actions for you. Our check also reveals possible topic gaps.
Through our analysis we can identify the potential of your editorial content. From this, we formulate best practices that will support you with your future content. For example, we will be happy to give you tips on topics and formats that are particularly well received by your target group and that may be missing. We can also help you with tips on how you can ideally integrate your editorial content into your website structure and optimise it.
You want to keep an eye on the development and performance of your content even after the audit? No problem! If you wish, we will be happy to create a clearly arranged dashboard for your content, so that you are on the safe side. You can see from the prepared figures how many readers click on which article and which topics are not so well received by your target group.
The audit revealed areas that could be developed further, but you don’t have time for content recycling and the like? If you wish, our editors will get to work and take over the revision of your content. Whether content creation, drafting an editorial plan or regular maintenance of your blog – we would be happy to work with you to tap into the full potential of your website!
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Everything you need to know about a content audit
What is a content audit?
A content audit is the inventory taking of your website, which records and analyses all existing content. This helps you to find out which content really performs well and which content you should better revise. This way you can get the most out of your existing texts and create a solid basis for future content.
A content audit is divided into a quantitative and a qualitative analysis. The first check is an inventory of the content, while the qualitative analysis evaluates your content according to certain, previously defined criteria. This allows recommendations for action to be derived, how to optimize your texts, what possible subject gaps are, which formats will appeal to your target group and what you should pay attention to in future content creation.
What are the advantages of a content audit?
You finally want to know what content is actually slumbering on your website without reaching your target group? Would you like to have an overview of the quality of your texts so that you know which content you should revise? A content audit offers exactly these possibilities and supports you in optimising your inbound marketing process.
It not only helps you to identify duplicate content that can worsen your position in search engines, but also finds outdated content, weaknesses in your website and gaps in content. Thanks to our recommendations for actions, you can make your content more useful and update or expand articles. Topic ideas for new top content are also derived from the information found.
When is a content audit worthwhile?
A content audit is always worthwhile if you want to get an overview of the content of your website. This can be the case, for example, if you are planning a relaunch or want to revise your website. If you are planning a new website structure or a fresh design of your pages, you need to be up to date and keep an eye on your editorial contributions. Or maybe you notice that some of your texts are never clicked and you wonder why: Even then a content audit can help.
Content audit by clicks digital
We know how easy it is to lose track of your content – especially when new content is created every week. That’s why our content marketing experts are there for you! Stay up to date with us and always know what is being written about and where. A content audit creates a structure that you can also use sensibly for your future content creation. We support you in this process by pointing out top content and outdated content, recommending actions for meaningful topics and formats and advising you which articles have the potential to be expanded. With the help of a content audit we improve the quality of your website and bring it up to date.
Would you like to find out more about us, request an offer or a non-binding consultation?
Then please contact us – we will get back to you immediately!
Your Herbert Buchhorn and the entire clicks-Team