Google Shopping Ads have become a must-have for online retailers, just like Amazon Ads. But this sales channel presents many challenges and even more competition. With a targeted strategy and the right measures, we develop campaigns for you that perform better than you imagine and bring your Product Listing Ads (PLA) to the big Google showcase!
Increase your sales now with Google Shopping Ads!
How our Google Shopping experts can help you
Since, in contrast to Google Ads, Google Shopping ads are not played out on the basis of keywords, the quality of the data feed is particularly important as the basis for ad placement. But the setup and maintenance is complex. We check the quality of the data and do the tedious work for you. Our in-house development department also enables you to optimise the data feed combined with an unproblematic export of the feed directly from your online shop!
Your product data, which is stored in the Google Merchant Center, determines the quality of the content of the shopping campaigns in Google Ads. Errors in the configuration cost unnecessary time, money and nerves. Our certified Paid Advertising managers check the settings and thus create the basis for shopping ads that really perform well.
You have neither time nor personnel to set up Google Shopping? We take over the complete creation of your Google Shopping campaigns for you and, through continuous optimisation, even beyond. That way you can dedicate yourself to other tasks and at the same time look forward to increasing Google Shopping sales.
Only if your images, text, product titles and descriptions comply with Google Shopping policies will your ads be published and displayed correctly. We’ll help you keep up to date to ensure that your data feed is always in line with the changing requirements of product specifications. We can also provide workshops and training as part of our SEA consulting services.
Your shopping campaigns are not performing? Or you are not yet getting the most out of your product data feed? Then let our professionals optimise your Google Shopping campaigns. We know how to improve your shopping feed, test different bidding strategies and design your Google Shopping campaigns so that the costs are as low as possible and the revenues even higher.
We reduce your advertising costs and increase the visibility of your ads through the Google CSS (Comparison Shopping Service) program. On request, we will gladly take over the setup, campaign control and optimisation for external or Google’s own price comparison sites.
repeatedly awardedmultiple certifications
With ads on Google Shopping you address users who already show an interest in buying. But only if the data feed and bids match, you can achieve the high performance click and conversion rates that are possible on this channel. We will show you how this can be achieved!Jana Seidel
SEA & PPC Manager at clicks digital
Everything you need to know about Google Shopping and PLA
What is Google Shopping?
Google Shopping is an online advertising opportunity for retailers and a kind of price search engine for customers. The ad placement is part of Google Ads and works on the basis of various attributes, such as title, description, price, and much more. The ads are displayed on the search results pages as well as under the extra menu item “Shopping”.
For whom is Google Shopping suitable?
Google Shopping campaigns are suitable for e-commerce merchants from various sectors. If you are already displaying ads in Google search, Google Shopping can be an ideal supplement, as interested parties can be reached visually once again by viewing the products with picture and price. The basic prerequisite for Google Shopping Ads is the product data feed with all information about the advertised products. The success of the campaign depends on the quality of the feed. As your Google Shopping Agency we will be happy to help you with this.
What does Google Shopping cost and is it really free?
In April 2020, Google announced that Google Shopping was free again from now on. Even in the early years, using the service, then called “Froogle”, was free. However, the good news is only partly correct. Only a small portion is free, namely the entries in the Google Shopping tab. Google Shopping Ads will continue to be available here. For most merchants the shopping ads in the general Google search are more relevant in terms of traffic and conversions anyway. These, as well as the remaining ads in the shopping tab, are billed in the PPC model, where the merchant determines by bidding how much a click on his ad is worth to him.
Setting up Google Shopping: What are the requirements?
In order to serve Google Shopping Ads or Product Listing Ads, you must have both a Google Ads Account and a Google Merchant Center Account. Both accounts will be linked together. The Ads account is used to serve ads, while the Merchant Center account is used to manage product data.
Why you should rely on clicks digital as your Google Shopping agency.
Do you want to prominently display and advertise your products on Google? Then you are exactly right with us. Our PPC managers know exactly what is important regarding the data feed, optimise your click prices and are able to exploit the full potential of Google Shopping. New customers or more turnover or a better return on investment (ROI) – we want to achieve all of this for you!
Would you like to find out more about us, request an offer or a non-binding consultation?
Then please feel free to contact us – we will get back to you immediately!
Jana Seidel, SEA & PPC Manager