Banner advertising & Display Advertising

Q: What is display marketing and banner advertising?

Display marketing is one of the largest and oldest forms of advertising on the Internet. While Google Ads rely heavily on text, display advertising is usually graphic (images, animations, videos, buttons, etc.). Many advertisers still think of display advertising, also known as banner advertising in German-speaking countries, as classic banners in skyscraper or medium rectangle format on websites. Nowadays however, display marketing offers considerably more possibilities.

Q: How does banner advertising work?

In banner advertising, the graphic element provides a link to the advertiser's website or product. This can be done in the classic way with banners, which are placed on the top or side of a website, for example. Numerous newer formats on different channels are also possible. YouTube ads can be seen as display ads, as well as social ads or Amazon Ads. The market for banner advertising in mobile apps is also growing steadily.

Q: What are the benefits of banner advertising?

With the help of banner advertising you can design your advertising message to be visually appealing and place it on websites, in apps, videos and much more. This way, you contribute positively to the awareness and visibility of your brand and products by reaching a new audience. If display ads are used for remarketing, they serve to increase sales by reminding users of your products.

Q: How much does banner advertising cost?

Display advertising is usually billed as CPC (cost per click) or CPM (cost per 1000 impressions). The total costs depends on the target group orientation and the desired platforms on which the banner advertising is to be placed.

Q: Why should you entrust clicks digital with display ads?

As an online marketing agency that covers the entire spectrum of paid advertising, we know exactly where to place your advertising banners in the best possible way. From creation to support and optimisation, we are the right partner to help you to achieve your advertising goals.

Using the Google Display Network alone, you can reach an estimated 90 percent of Internet users with your banner ads and responsive search ads. You can, however, only reach the right users at the right time if you make ideal use of the various visual branding and remarketing options. Our PPC experts place your display ads exactly where your customers are and design them to be convincing!

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Our services as a display advertising agency

How our PPC experts can help you

Address exactly the customers you really want to reach

Millions of websites and innumerable users roam around the Google Display Network. To help you avoid waste coverage and reach potential customers, your personal contact at clicks digital will work with you to develop the ideal targeting. We select the options from the jungle of targeting and placement possibilities, that will help you to achieve your advertising goal.

Address your target group at the right moment

Our certified SEA experts will plan and initialise your Google display campaigns for you to target users in Google’s vast display advertising network. Text, image or video advertising, we’ll place your ads in the right places at the right time.

Even better display ads with exclusive tests

Regular updates make it hard to stay on top of things. In consultation with you, clicks tests ad formats tailored to your requirements (e.g. Display Responsive Ads). This is where you benefit from our Google Premium Partnership.

Appearance is everything: Design of advertising banners and landing pages

A picture is worth a thousand words. To ensure that your advertising message hits the mark, we can advise you on how to create effective and appealing advertisements – or our in-house design team can take over the design. Whether static or dynamic – we make your advertisement an eye-catcher!

Ongoing campaign optimisation makes your ads more successful

We continuously check, optimise and expand your display advertising for you. Leave the work to us. We get the most out of your display ads while you go about your daily business. To ensure that your personal contacts can support you even more efficiently, we value regular consultations and reports.

Clearly arranged dashboard instead of table chaos: All KPIs at a glance

With clicks digital you always have an overview of your performance figures in paid advertising, because we want you to be able to understand what we do. With our individual dashboards you don’t have to torment yourself with confusing tables, but can find out everything transparently and at a glance.

HIGHLY ACCLAIMED

Several awards

Display Ads are primarily used for the branding of your company or brand. They offer an enormous scope with a very precise selection of the target group. Targeting via interests, topics or demographic data enables completely new approaches in comparsion to keyword driven searches. And even if display marketing is repeatedly declared dead - we at clicks see that it is alive and kicking.

Björn Frasiak

CEO at clicks digital