Google Ads is a form of paid advertising, more precisely Search Engine Advertising (SEA). It is the search engine Google's online advertising programme. Google Ads can be used to display ads that are either displayed directly in search results or on websites within the Google network. This includes YouTube Ads. The classic form of Google Ads are text ads that appear above the organic search results for a search query.

Google Ads Agency - Google Ads Premium Partner

Q: How does Google Ads work?

With the classic Google text ads you decide by means of keywords on which search queries your ad should appear on Google. This keyword list has a great influence on the success of your campaign and can quickly reach a large scale. With additional functions, such as a region selection, you can tailor the campaign planning even better to your target group. The ad position - i.e. where your Google Ads appear - depends not only on the keywords but also on the quality of your ad and your bid, i.e. how much a click on the ad is worth to you.

Q: How much does a click on Google Ads cost?

You can freely define your advertising budget on Google Ads and track which changes produced which results through precise analysis options. For most keywords you can expect a CPC (cost per click) between 0.20 € and 2 €. However, there are also niche keywords with cheaper CPCs, but also particularly sought-after keywords with significantly more expensive click prices, such as in the IT industry.

Q: What does Google Ads do?

With Google Ads you can address users at the exact moment they show interest in your product or service. Google Ads offers the advantages to increase the awareness of your company and product range, to provide more traffic on your website or individual landing pages, in order to contribute to more customers and higher sales.

Q: What makes clicks digital special as your Google Ads agency?

Do you have a B2B company that wants more leads? Or do you run an online shop whose sales should be increased? Our experts will create a Google Ads strategy corresponding exactly to your goals and put it into action. You will have a direct contact person who is always ready to listen to your concerns. We support you from consulting to implementation and success control - let us help you get your Google Ads up and running!

You are not sure how to use your advertising budget, which campaigns are the right ones for your marketing goal or how you can actually exploit the full potential of Google Ads (formerly: Google AdWords)? No problem, because that is what we are here for. From local Google Ads ads to international advertising campaigns – as a certified Google Ads agency and Google Ads Premium Partner, our experts know exactly which measures will lead you to success!

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Our services as a Google Ads agency

Learn how our experts can help you

From account setup to Google Ads optimisation

Google Ads require intuition when creating and optimising campaigns to avoid this becoming a costly and unprofitable venture. Regardless of whether you already run Google Ads or want to develop the advertising channel anew: Our PPC managers draw on their knowledge from thousands of Google Ads created to achieve your goals. From setting up the advertising account, to monthly support, to SEA workshops for all of your Google Ads questions – we tailor our services to your exact requirements!

The right Google Ads for your individual goals

The classic Google Ads text ads guide you to success with only three lines, display ads address your target group visually and with remarketing Google Ads you will be remembered by your target group. You see, Google Ads offers you many possibilities to achieve your goal. We know exactly which advertising works for you and are looking forward to achieving or even exceeding your desired performance with Google Ads!

Become more well-known internationally with Google Ads

Do you want to expand your business internationally and also address new customers in other countries? We know the appropriate means to support you! Our certified SEA experts know what to look out for in Google Ads in other countries. That’s because it takes more than just translating existing ads. Conception, creation, implementation and optimisation – just let us put in all the effort.

Flexible, transparent and fair

With our help, you are always in the picture about what we are currently doing to generate more sales, customers or leads for you. In clearly arranged reports, we put all the relevant facts and figures on the table – because at clicks digital, we place great emphasis on transparency and openness. Of course, this also means that you always have full access to your SEA account, whether you bring it with you or we create it for you.

Benefit from our direct line to Google

Already some years ago we were awarded Google Premium Partner status by Google. This gives us access to exclusive beta tests in Google Ads, gives us a direct contact person at the search engine giant and gives us exclusive insights with Google workshops. Of course we do not keep this knowledge to ourselves, but use it directly to your advantage!

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