You are not sure how to use your advertising budget, which campaigns are the right ones for your marketing goal or how you can actually exploit the full potential of Google Ads (formerly: Google AdWords)? No problem, because that is what we are here for. From local Google Ads ads to international advertising campaigns – as a certified Google Ads agency and Google Ads Premium Partner, our experts know exactly which measures will lead you to success!
More enquiries, more customers, more turnover? Let’s get started!
Learn how our experts can help you
Google Ads require a sure instinct when creating and optimising campaigns to avoid becoming a costly and unprofitable venture. Regardless of whether you already run Google Ads or want to develop the advertising channel anew: Our PPC managers draw on their knowledge from thousands of Google Ads created to achieve your goals. From setting up the advertising account, to monthly support, to SEA workshops for all of your Google Ads questions – we tailor our services to your exact requirements!
The classic Google Ads text ads guide you to success with only three lines, display ads address your target group visually and with remarketing Google Ads you will be remembered by your target group. You see, Google Ads offers you many possibilities to reach your goal. We know exactly which advertising works for you and are looking forward to achieving or even increasing your desired performance with Google Ads!
Do you want to expand your business internationally and also address new customers in other countries? We know the appropriate means to support you! Our certified SEA experts know what to look out for in Google Ads in other countries. That’s because it takes more than just translating existing ads. Conception, creation, implementation and optimisation – just leave the effort in our hands.
With us, you are always in the picture about what we are currently doing to generate more sales, customers or leads for you. In clearly arranged reports, we put all the relevant facts and figures on the table – because at clicks digital, we place great emphasis on transparency and openness. Of course, this also means that you always have full access to your SEA account, whether you bring it with you or we create it for you.
Already some years ago we were awarded by Google as Google Premium Partner. This gives us access to exclusive beta tests in Google Ads, gives us a direct contact person at the search engine giant and gives us exclusive insights through Google workshops. Of course we do not keep this knowledge to ourselves, but use it directly to your advantage!
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Everything you need to know about Google Ads
What is Google Ads?
Google Ads is a form of Paid Advertising, more precisely Search Engine Advertising (SEA). It is the online advertising program of the search engine Google. Google Ads can be used to display ads that are either displayed directly in search results or on websites within the Google network. This includes YouTube Ads. The classic form of Google Ads are text ads that appear above the organic search results for a search query.
How does Google Ads work?
With the classic Google text ads you decide by means of keywords for which search queries your ad should appear on Google. This keyword list has a great influence on the success of your campaign and can quickly reach a large scale. With additional functions, such as a region selection, you can tailor the campaign planning even better to your target group. The ad position – i.e. where your Google Ads appear – depends not only on the keywords but also on the quality of your ad and your bid, i.e. how much a click on the ad is worth to you.
How much does a click on Google Ads cost?
You can freely define your advertising budget on Google Ads and track which changes produced which results through precise analysis options. For most keywords you can expect a CPC (cost per click) between 0.20 € and 2 €. However, there are also niche keywords with cheaper CPCs, but also particularly sought-after keywords with significantly more expensive click prices, such as in the IT industry.
What does Google Ads do?
With Google Ads you can address users at the exact moment they show interest in your product or service. Google Ads offers the advantages to increase the awareness of your company and product range, to provide more traffic on your website or individual landing pages, in order to contribute to more customers and higher sales.
What makes clicks digital special as your Google Ads agency?
Do you have a B2B company that wants more leads? Or do you run an online shop whose sales should be increased? Our experts will create a Google Ads strategy exactly according to your goals and put it into action. You will have a direct contact person who is always ready to listen to your concerns. We support you from consulting to implementation and success control – with us you will get started with Google Ads!
Would you like to find out more about us, request an offer or a non-binding consultation?
Then please feel free to contact us – we will get back to you immediately!
Jana Seidel, SEA & PPC Manager