Google Analytics

Google Analytics is a tool that collects data from your customers using the Google Analytics tracking code. For this purpose it uses cookies, which are used for data processing. This way you can learn, for example:

• Which customers are new to your site and which are returning?
• Which end devices, browsers and operating systems were used?
• From which location was the page viewed?
• From which other page, search engine or campaign did your visitors reach your website?

This information is bundled in Google Analytics, so that you can see and evaluate all information about your users at a glance.

With Google Analytics, you have the chance to learn more about your customers and to recognise what your target group is like because it makes your users’ behaviour visible. At the same time, you can measure how well your content and products are performing, i.e. what works particularly well.

This way, you know where your customers are and which channels have convinced them to come to your website. The clearly structured statistics in Google Analytics make the data easier to evaluate, so you can exploit its potential and draw important conclusions for yourself. Thus, you can use the data you collect to target your customers more effectively, increasing your sales and driving your business forward.

Google Analytics is designed to be easy to use, so you can process and analyse the data simply. It also links easily to Google Ads or Data Studio, so you can use the data from Google Analytics to create remarketing lists or powerful dashboards.

The advantage of a Google Analytics agency is that we are very familiar with how Google Analytics works and with its key figures – after all, we deal with it on a daily basis. Where your head may spin quickly because of the many numbers, we know exactly how to interpret them.

We offer you individual consulting as well as training opportunities in the form of workshops and seminars, where you can become a Google Analytics expert yourself. Would you prefer that we get the best out of your Google Analytics configuration instead? No problem! We have the time and personnel capacity to make your website effective, we take care of the planning and implementation of tracking, account setup and data quality control. This way, we create the basis for successful online marketing campaigns.