You have installed Google Analytics, but feel that you are not yet using the data adequately to be more successful? Or do you feel that the data in Google Analytics does not reflect your business goals? Do you have difficulties in obtaining information from the web analytics tool?
Then you are in good hands at clicks, because we support you in taking advantage of the opportunities offered by Google Analytics. Whether it is the implementation of tracking or data quality control – our experts are at your side!
Take your business forward with Google Analytics!
How we help you to succeed with Google Analytics
You want to know exactly where your visitors spend most of their time on your website and whether your advertising campaigns are successful? For this you need tracking systems that tell us the behaviour of your users. Together we define the data points, segments and metrics you need in Google Analytics. Then we implement the trackings together with your programming department.
How can you achieve high data quality despite cookie banners? We increase your acceptance rates with a well thought-out optimisation of your cookie banner and at the same time take care of the setup of tracking tools and codes. As web analytics experts, we also know how search engines are handled correctly and rank your traffic correctly – thus we effectively increase your data quality!
You want to refresh your knowledge of Google Analytics and learn how to use the tool for yourself? In our web analytics workshops, we will show you how Google Analytics its key figures work, highlight the basics of page views and events, introduce you to the analytics techniques and explain the techniques of attribution.
You already use Google Analytics and have implemented all necessary trackings? Very good – now all that remains is to correctly interpret the visitor behaviour on your website and gain useful insights for you. As a Google Analytics agency, we would be happy to support you in working with Google Analytics as part of our consulting services.
Everyone wants to make their online marketing more successful in a data-driven way. With Google Analytics we can achieve exactly that for your website and app.Thomas Langnau
Web Analytics Manager at clicks digital
repeatedly awardedmultiple certifications
Google Analytics: Here's what you should know
How does Google Analytics work?
- Which customers are new to your site and which are returning?
- Which end devices, browsers and operating systems were used?
- From which location was the page requested?
- Through which other page, search engine or campaign did your visitors reach your website?
This information is bundled in Google Analytics, so that you can see and evaluate all information about your users at a glance.
What are the advantages of working with Google Analytics?
With Google Analytics, you have the chance to learn more about your customers and to recognise what your target group is like, because it makes the behavior of your users visible. At the same time, you can measure how well your content and products are performing, i.e. what works particularly well.
This way you know where your customers are and which channels have convinced them to come to your website. The clearly structured statistics in Google Analytics make the data easier to evaluate so that you can exploit its potential and draw important conclusions for yourself. This way you can use the data you collect to target your customers more effectively, increasing your sales and driving your business forward.
Google Analytics is designed to be easy to use, so you can easily process and analyse the data. It also links easily to Google Ads or Data Studio, so you can use the data from Google Analytics to create remarketing lists or powerful dashboards.
Why should you work with a Google Analytics agency?
The advantage of a Google Analytics agency is that we are very familiar with how Google Analytics works and with its key figures – after all, we deal with it on a daily basis. Where your head may spin quickly because of the many numbers, we know exactly how to interpret them.
We offer you individual consulting as well as further training opportunities in the form of workshops and seminars, where you can become a Google Analytics expert yourself. Would you prefer that we get the best out of your Google Analytics configuration instead? No problem! We have the time and personnel capacity to make your website effective, we take care of the planning and implementation of tracking, account setup and data quality control. This way we create the basis for successful online marketing campaigns.
Would you like to find out more about us, request an offer or a non-binding consultation?
Then please feel free to contact us – we will get back to you immediately!
Thomas Langnau, Web Analytics Manager