Conversion Rate Optimisation

You want to know if your users can find their way around your site and if getting to the contact form or making a purchase is easy for them? In an initial usability analysis we examine your site from the user’s perspective and check whether these requirements are met. In doing so, we also take psychological aspects into account, e.g. where site visitor first focuses his attention on. All hurdles and problems that come to our attention are documented and initial recommendations for actions are derived from them.

Now you know how your website need to be optimised – but now it is still necessary to find the appropriate measures for this. To do this, we create hypotheses from the point of view of user-friendliness and psychology about what makes it more difficult for users to make a purchase or become a lead. Based on this, we estimate how much effort it takes to implement an A/B test and how many advantages it will bring you. You will then receive a list of optimisation approaches where all measures are prioritised.

In order for us both to discover how successful our tests were, additional measuring points are often necessary to make the results really measurable. Our web analytics experts therefore set up new trackings with Google Analytics and Google Tag Manager, test them and put them live. This way you always have your success in view. Even if you need assistance from a technical service provider, we will gladly take over the briefing and the examination of the necessary adjustments for you.

You have already made hypotheses about the reasons why your users may decide against buying in your online shop and now you just have to check them? We would be happy to support you in setting up the test setup. We monitor the test process, evaluate the test results at the end and formulate follow-up hypotheses if necessary.

You want to take over the conversion optimisation yourself, because you have enough internal resources? Now you only need technical input for the conversion? We would be happy to guide you through all the steps and give you useful impulses so that you can increase the conversion rate, ROI and sales of your online shop yourself.

Instead of us only helping you with individual steps of conversion optimisation, you are looking for the all-inclusive carefree package? We would be happy to support you in finding optimisation approaches, tracking expansion and test implementation so that you can concentrate on your daily business. Monthl after month, we push the conversion optimisation forward step by step.