What to do if sales stagnate despite high visitor numbers or the number of contacts increases at a slow rate? Instead, your customers abandon their shopping cart or already leave before that? Then it is time for conversion optimisation! Save time by letting us help you systematically find what keeps your visitors from becoming customers. Our experts analyse your website and work with you to develop hypotheses that are then verified in A/B tests. This way you increase your conversion rate – for more sales, an increased ROI (Return on Investment) and decreasing drop-outs with your conversion optimisation agency.
Let’s get together for more conversions!
Conversion optimisation: How we proceed
You want to know if your users can find their way around your site and if getting to the contact form or making a purchase is easy for them? In an initial usability analysis we examine your site from the user’s perspective and check whether these requirements are met. In doing so, we also take psychological aspects into account, e.g. where site visitor first focuses his attention on. All hurdles and problems that come to our attention are documented and initial recommendations for actions are derived from them.
Now you know how your website need to be optimised – but now it is still necessary to find the appropriate measures for this. To do this, we create hypotheses from the point of view of user-friendliness and psychology about what makes it more difficult for users to make a purchase or become a lead. Based on this, we estimate how much effort it takes to implement an A/B test and how many advantages it will bring you. You will then receive a list of optimisation approaches where all measures are prioritised.
In order for us both to discover how successful our tests were, additional measuring points are often necessary to make the results really measurable. Our web analytics experts therefore set up new trackings with Google Analytics and Google Tag Manager, test them and put them live. This way you always have your success in view. Even if you need assistance from a technical service provider, we will gladly take over the briefing and the examination of the necessary adjustments for you.
You have already made hypotheses about the reasons why your users may decide against buying in your online shop and now you just have to check them? We would be happy to support you in setting up the test setup. We monitor the test process, evaluate the test results at the end and formulate follow-up hypotheses if necessary.
You want to take over the conversion optimisation yourself, because you have enough internal resources? Now you only need technical input for the conversion? We would be happy to guide you through all the steps and give you useful impulses so that you can increase the conversion rate, ROI and sales of your online shop yourself.
Instead of us only helping you with individual steps of conversion optimisation, you are looking for the all-inclusive carefree package? We would be happy to support you in finding optimisation approaches, tracking expansion and test implementation so that you can concentrate on your daily business. Monthl after month, we push the conversion optimisation forward step by step.
Growth in online marketing is usually reduced to one mechanism: Increase traffic so that sales or contact requests grow. Especially with large sites, however, there is a lot of potential in understanding existing visitors better and making it easier for them to close the deal.Herbert Buchhorn
CEO of clicks digital
HIGHLY ACCLAIMEDSeveral awards
Conversion optimisation - What you should know
What is the conversion rate?
The biggest goal of conversion optimisation is to increase the conversion rate. This is the percentage of visitors who perform actions on your website that are useful to you. This includes purchases as well as downloading e-books or subscribing to the newsletter. With the help of the conversion rate, you can measure, for example, how successful your online marketing campaigns have been and how optimised your website is – it serves as a KPI (Key Performance Indicator) to measure success.
What is conversion optimisation?
Conversion optimisation refers to optimisation measures that are intended to improve the conversion rate. To achieve this, your website must be improved in terms of content, but also technically, in order to meet the needs of your customers and generate interactions. Pick up your website visitors at the point where they stand in their customer journey and align your website accordingly using conversion optimisation. This way, you can achieve stronger customer loyalty, positive user signals and more sales through conversion rate optimisation.
Which conversion optimisation measures ensure a conversion rate optimisation?
We only find out which measures are suitable for your website to increase conversion after an analysis in which we find out the problem areas and your visitors’ user behaviour. But be assured: even small changes can have a big effect!
Whether it’s optimising your landing pages, improving the checkout process, revising forms, creating SEA campaigns or targeted content marketing – often a combination of the various measures for conversion rate optimisation helps.
What are the advantages of working with a conversion optimisation agency?
If you want to optimise your conversions, be aware that this does not happen with just one click. Changes are ideally made in an A/B test. In this test, one section of the site visitors will see the page in its old presentation, while another section of the site visitors will see the site with optimisations. By dividing the site into test groups, direct comparisons can be made on the effects of changes. This prevents external factors such as seasonality, weather, media coverage or simply performance fluctuations in your online marketing measures from being responsible for improvements or deterioration.
Often there is not enough time or professional resources for this permanent process. As a performance agency, we support you in reducing drop-outs, making your website user-friendly and guiding your customers to your products or services. If you choose us as your conversion optimisation agency, you will always have your success in view with our regular reports.
Would you like to find out more about us, request an offer or a non-binding consultation?
Then please feel free to contact us – we will get back to you immediately!
Hannes Richter, Head of SEO