Microsoft Advertising, known as Bing Ads until the end of April 2019, is Microsoft’s PPC advertising programme. It facilitates the placement of various advertising formats in the network of the search engines Bing and Yahoo. Microsoft Advertising is similar to the Google Ads system in its functionality and usage.

Bing Ads Agency - Microsoft advertising

Q: How does Bing Ads / Microsoft Advertising work?

The functions of Microsoft Advertising do not differ much from the Google counterpart. There are also different ad formats that are billed in the PPC method. This means that costs are only incurred when a user clicks on your ad and not when it is displayed or played.

Q: Who is the advertising platform suitable for?

Bing ads are particularly - but not only - interesting in the B2B sector. Advertising on Bing is also worthwhile to generate further coverage or to make people more familiar with your company or products. When deciding whether Bing Ads could be a worthwhile measure for your company, it is helpful to analyse how much traffic your website already receives from Bing. As your Bing Ads agency, we can take a look at the numbers and draw the right conclusions.

Q: What makes clicks digital stand out in Bing Ads management?

Answer: Every customer counts - that's why you shouldn't miss out on the users of your target group who are using Bing. Lower click prices and less competition than Google make Microsoft Ads interesting for many companies. As your experienced Bing Ads agency we know exactly what is important to make your Bing Ads a success. So it's high time that we get to know each other.

Of course Google is the absolute market leader in search engines. However, especially in the B2B sector and especially in international markets, Bing is frequently used. The favoured target group, lower competition density and lower click prices are reason enough that you too should take a look at Bing Ads (since 2019: Microsoft Advertising).

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Does Microsoft Advertising pay off for you? Our experts will find out!

Another advertising channel – without additional effort for you

You are already active in Google Ads and shy away from the effort of also placinge Bing ads? Understandable, because of course this is an additional effort. Data can be transferred from one network to another but the optimisation should be carried out independently. Our PPC managers will do the work for you and ensure that you are represented ideally at Bing & Co.

From audit to account setup and optimisation

It doesn’t matter if you want to find out first whether Microsoft Advertising is worthwhile for you, whether you have already decided on the advertising channel or whether you have already started campaigns. Wherever you need support, we are there to help you in exactly the way you require.

The right campaign for your goals

You have defined your marketing goals and your target groups? Now you need to address and achieve these with advertisements. Together with you, our experts will determine the necessary steps to achieve them. Of course, we will also be happy to successfully implement the search, shopping or remarketing advertising campaigns for you!

Benefit from our knowledge and experience

Do you manage your Bing Ads campaigns yourself? You still have some questions about Microsoft Ads, SEA or Paid Advertising? Our experienced PPC experts are the perfect contact in this case. Whether in regular SEA consulting or in a one-time workshop, digital or on-site – bombard us with your questions – we look forward to it!

Start with Bing Ads

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Bing Ads or Microsoft Advertising is a great addition to Google Ads for many companies to create additional advertising space. But it is also conceivable as an alternative. Therefore it is important to exactly identify the potential of the individual advertising networks for your company and your goals in advance. We would be happy to support you with this!

Herbert Buchhorn

CEO at clicks digital