Data analytics (web analytics)

Even though it is often said that data is worth its weight in gold, this does not automatically apply to all data you collect in web analytics. Invest your online marketing budget wisely and reach your target group directly with data-driven marketing.

 

We accompany you on the way to evaluate your online marketing measures according to company-relevant key figures and thus find out which measures really lead you to your goal. Our experienced web analysis experts know exactly what is important and provide meaningful data with the right tracking. Because you also need to understand and evaluate this data, we are happy to create customised dashboards based on your wishes and needs.

 

Analyse and measure your success with us!

 

Our services as a web analytics agency

This is how we support you target-oriented in your web analytics

 

 

Towards your goal with the right plan

You want to measure your website objectives and save unnecessary costs? For this purpose, we develop a plan together, because without an objectice every web analysis is useless. Before you start collecting data about the usage of your website, you should clarify which data you need for which purpose. In a joint workshop, we work with you to develop your individual web analysis requirements and translate them into possible tracking scenarios. Subsequently, we create a measurement plan in which all agreed objectives are translated into concrete tracking scenarios and summarized.

Tracking – implementation & documentation

Then the implementation of the tracking plan which we’ve worked out with you starts. To do this, we work out the technical tracking requirements and coordinate with your IT. For the tracking implementation we prefer to work with the Google Tag Manager, which minimises the technical input for the tracking and relieves your IT resources.

After the technical input, we integrate the tracking with Google Tag Manager on your site. To give you an overview of our adjustments, we document them clearly in a tracking log.

Ask your web analytics questions

You are already collecting data about visitor behaviour on your website, but you are not yet able to gain enough insights from it? During our web analytics consulting we help you to analyse and interpret the data and support you in your daily work with Google Analytics, Google Tag Manager, Google Data Studio or Google Optimize. Benefit from our experience as a web analysis agency and let us advise you.

Creation of dashboards

Are you looking for fast reports that show you the figures you need immediately? Do you also want to use data connections to different sources to keep track of your KPIs? A dashboard with the most important information about your site visitors is a great help here. We use the visualisation possibilities of Google Data Studio and take care of the creation of a dashboard individually tailored to your needs.

clicks-quote

Over half of your marketing budget is wasted money? Let us find out together which half!

Thomas Langnau

Web Analytics Manager at clicks digital

Web analytics: This is what you should know

What is meant by web analytics?

What are the advantages of a web analysis?

Why should you hire us as your web analytics agency?

repeatedly awarded

multiple certifications
  • SEO BVDW Zertifikat
  • SEA BVDW Zertifikat
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  • Top 100 SEO Zertifikat
  • Bing Partner
  • Shopware und Magento zertifiziert
Thomas Langnau

Get to know us now

Would you like to find out more about us, request an offer or a non-binding consultation?

Then please feel free to contact us – we will get back to you immediately!

 

Thomas Langnau, Web Analytics Manager

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Our offices

Berlin

Am Potsdamer Platz 10,
10785 Berlin
Germany
+49 (0)30 76212626
bln@clicks.de

clicks digital - Berlin

Dresden

An der Mauer 1,
01067 Dresden
Germany
+49 (0)351 65312010
dd@clicks.de

clicks digital - Dresden

Munich

Josephspitalstraße 15,
80331 Munich
Germany
+49 (0)89 45477104
muc@clicks.de

clicks digital - München

Cologne

Erna-Scheffler-Straße 1A,
51103 Cologne
Germany
+49 (0)221 79073040
col@clicks.de

clicks digital - Köln