Even though it is often said that data is worth its weight in gold, this does not automatically apply to all data you collect in web analytics. Invest your online marketing budget wisely and reach your target group directly with data-driven marketing.
We accompany you on the path to evaluating your online marketing measures according to company-relevant key figures and thus find out which measures really lead you to your goal. Our experienced web analysis experts know exactly what is important and provide meaningful data with the right tracking. Since you also need to understand and evaluate this data, we are happy to create customised dashboards based on your wishes and needs.
Analyse and measure your success with us!
This is how we support you target-oriented in your web analytics
You want to measure your website objectives and save unnecessary costs? For this purpose, we develop a plan together, because without an objective every web analysis is useless. Before you start collecting data about the usage of your website, you should clarify which data you need for which purpose. In a joint workshop, we work with you to develop your individual web analysis requirements and translate them into possible tracking scenarios. Subsequently, we create a measurement plan in which all agreed objectives are translated into concrete tracking scenarios and summarized.
Then the implementation of the tracking plan which we’ve worked out with you commences. To do this, we work out the technical tracking requirements and coordinate this with your IT. For the tracking implementation we prefer to work with the Google Tag Manager, which minimises the technical input for the tracking and relieves your IT resources.
After the technical input, we integrate the tracking with Google Tag Manager on your site. To give you an overview of our adjustments, we document them clearly in a tracking log.
You are already collecting data about visitor behaviour on your website, but you are not yet able to gain enough insight from it? During our web analytics consulting we help you to analyse and interpret the data and support you in your daily work with Google Analytics, Google Tag Manager, Google Data Studio or Google Optimize. Benefit from our experience as a web analysis agency and let us advise you.
Are you looking for fast reports that show you the figures you need immediately? Do you also want to use data connections to different sources to keep track of your KPIs? A dashboard with the most important information about your site visitors is a great help here. We use the visualisation possibilities of Google Data Studio and take care of the creation of a dashboard individually tailored to your needs.
Over half of your marketing budget is wasted money? Let us find out together which half!Ahsan Ali
Team Digital Analytics at clicks digital
Web analytics: This is what you should know
What is meant by web analytics?
Web analytics, also known as data analytics, describes the collection and evaluation of data from a website or online shop. This provides you with important information about the behaviour of your website visitors. With the help of analysis tools you can find out, for example, which other page your visitors come from, which areas of your website are particularly popular and which products, categories or sub-pages your users are most interested in. The aim of web analytics is to optimise your website so that you achieve exactly the improvement you want. This can be an increase in the number of visitors or page impressions, for example, or also more newsletter registrations or orders.
What are the advantages of a web analysis?
Are you wondering which measures will increase the number of visits to your site and what your content marketing measures or social media campaigns actually achieve? Do they trigger inquiries, orders or newsletter subscriptions? Web analyses provide precise information about this and makes your success measurable. This way you know which advertisements are particularly well received and where you can save money on unnecessary online marketing measures. The data collected via data analytics provides you with information about the behaviour of your visitors and, in future, you can produce content that precisely interests your target group. Analysis tools help you to find possibilities for improvement so that you can optimise your website. This will help you to increase your sales, improve customer satisfaction and retention times and boost your conversions.
Why should you hire us as your web analytics agency?
How exactly is data collected? How are metrics calculated? What can you do with the data? To answer these questions and to use web analytics in the best way possible, comprehensive knowledge is necessary. This is the only way to understand the meaning of the data, to interpret it correctly and to draw conclusions from it. In order to handle web analytics tools such as Google Data Studio, Google Analytics or Google Tag Manager correctly, your employees will need to undergo a comprehensive training period.
Save yourself costly internal training and leave it to the professionals of our web analytics agency! We show you how to use analytics tools yourself and how to gain meaningful insight from them. Of course, we always have the big picture in mind. So you benefit from our experience and achieve faster success than if you had to acquire the knowledge yourself.
If you wish, we can also take over your web analytics tasks completely for you and accompany you from the target conception and the integration of tracking and, to the creation of meaningful dashboards. Our experts will be happy to assist you with all questions and topic-related problems in the area of web analytics and offer you individually tailored solutions.
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Would you like to find out more about us, request an offer or a non-binding consultation?
Then please feel free to contact us – we will get back to you immediately!
Ahsan Ali, Team Digital Analytics