What do you do with the anonymous email addresses you collect on your website? How do you convert these leads into paying customers? With e-mail marketing, you can secure and speed up the process from entering the email address to completing the purchase.
Create a digital exchange between you and your target group to increase customer loyalty. Rely on automation and personalised content! You don’t have any experience in what belongs in a newsletter, how it is structured and what you have to pay attention to so that your customers open it? Take advantage of the knowledge of our e-mail marketing experts, because we will show you how to create newsletters that meet the exact interests of your customers.
Strengthen your customer loyalty with e-mail marketing!
How our experts can help you
For successful e-mail marketing, the first thing you need is a concept that you and we can work with in the long term. Depending on your industry and your topics, we will provide you with recommendations for the structure and content of your newsletter. In doing so, we provide you with a formal guideline as well as ideas for finding topics.
You want your newsletter to look professional and reach your target group reliably? That’s why we set up the appropriate e-mail marketing software for you, which makes creating and sending e-mail marketing campaigns very easy. After the connection to your system, existing address data records are also imported without any problems. This means that in future you will be able to manage your recipients even more easily and segment them yourself according to their special characteristics.
Our goal is to create a design template for you that is tailored to your requirements and only needs to be adapted in terms of content in the future. For this purpose, we base our template creation on your corporate identity or your corporate design and then design an individual template on request. Of course it is also possible to work with the templates provided by the e-mail software and adapt them perfectly to your requirements.
So that you don’t have to worry about anything, we take care of the monthly creation and dispatch of a desired number of newsletters that encourage your readers to click on. Through our individual adaptation of the subject line and teaser, we address your target group in a concrete way and convince them of your content. As a result, you can count on a high opening rate.
You love it when everything happens automatically and without much effort? So do we! With our automation capabilities we can make this happen for you. Based on behaviour-based criteria of your target group, we set up and test the automatic sending of e-mails for you. In this way, you can reach your customers immediately on occasions such as birthdays or registrations and thus strengthen your loyalty.
Of course you also want to know how successfully the last newsletter was received by your customers and whether it generated sales. You can find this out in our monthly reporting, where you can track the performance development of your newsletters using key figures and an overview. We also keep you up to date through regular communication.
High-quality communication with high potential reach and wide acceptance is the basis for strong customer loyalty. Reliable, fast and uncomplicated, Clicks supports us in creating e-mail newsletters for our B2B customers. With convincing wording as well as an appealing design and the generic layout optimised for various e-mail clients, we were able to take the dialogue with our customers to a whole new level.Teresa-Marie Böhm
Team Leader Customer Management and New Business Areas, Cyberport GmbH
repeatedly awardedmultiple certifications
Everything you need to know about e-mail marketing
What is e-mail marketing?
E-mail marketing is part of inbound marketing and informs your customers through digital messages about discounts, products, services or even the latest news about your company. With the help of this marketing instrument you can strengthen customer loyalty and regularly remind your buyers of your company.
On one hand, e-mail marketing includes newsletters that are regularly sent to your customers to report on current events or exciting events and worthwhile discount promotions. On the other hand, you can also include mailings that only reach your target group on current occasions or actions such as birthdays and certain button clicks.
Why is e-mail & newsletter marketing worthwhile?
Are you looking for a marketing tool that strengthens customer loyalty but does not require you to invest unnecessarily much time? In addition, you want to bring your company and your brand into regular conversation and profit from it? This is exactly why e-mail marketing is worthwhile for you! It offers you the chance to gain more time through automation and still maintain your customer contacts.
Even if prospective customers have already turned into buyers, you should not stop the customer journey at this point, but on the contrary, increase it. Convince your customers once again that they will find what they are looking for and enter into dialogue with them through e-mail marketing. In this way, you will create lasting trust and strengthen long-term customer loyalty.
Efficient e-mail marketing from clicks
Regular newsletters also require regular preparation of the topic-specific content for them. If you lack the time, leave this work to us! Our experts use their specialist knowledge and the right tools to address your target group and thus redirect interest to your company. You prefer to create your content yourself, but don’t know 100% who your buyer persona is? In our content seminars you will learn how to define your target group and how to reach them successfully.
With our template creation you are well prepared to send out regular newsletters in your design in the future. What’s more, our reporting gives you control over the performance of your e-mail marketing campaigns, so that you can understand your target group even better and tailor the next newsletter even more precisely to their needs.
Would you like to find out more about us, request an offer or a non-binding consultation?
Then please feel free to contact us – we will get back to you immediately!
Skadi Richter, E-Mail & Social Media Manager