Are you wondering how you can polish your corporate image and generate more reach? Not only do you have to convince as a company with your services or products, you should also cultivate your relationships with business partners, customers, investors and media representatives. We use PR to position you as an expert and thus ensure a positive image of your company. As a PR agency, we know the media landscape inside out, talk to the right multipliers and place your information at exactly the right time to reach the public in a media-effective way.
Work with us to create media noise!
This is how we strengthen your corporate image
Even off your website, it is important to tell your story – offline as well as online. In our monthly PR support we take care of a strategy and develop a story together. We define relevant multipliers as well as concrete PR measures with which we ensure a background noise in the media. Increase your brand awareness and reach together with us!
Do you do a good job or have expertise in a particular field? Let your target group know and use relevant media to present yourself and your company. Do you lack the time for in-depth technical articles? Then we are your contact partner! As a content marketing and PR agency, our editors research, conceive and write on almost any topic, whether in the B2B or B2C sector. Just ask us for references!
The best proof of your competence are satisfied customers. It is even better when they have their say. Case studies are one way to present successful projects and their implementation. Our content marketing team will create detailed case studies for you and ensure that these references create trust with your future customers.
Expand your expert status and gain qualified leads: With a white paper, you can position yourself as an industry expert as well as a competent problem solver for your target group. As part of a PR or content strategy, white papers can be used to achieve, among other things, mentions in trade media, more website visitors and new leads. We take over all necessary steps of white paper creation from the conception to the final PDF file. And you simply concentrate on your daily business.
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Success stories of our work
We rely on PR because we are convinced that every company has its own exciting story to tell. These have to be found and told to the right multipliers, whether journalist, blogger or business partner.Simone Riecke
Head of Content Marketing at clicks digital
Everything you need to know about PR
What is PR?
PR – or Public Relations – is the term used to describe all the ways in which you as a company come into contact with the public. Public relations is an effective way of influencing your perception as a brand or company and inspiring others about you. The goal of strategic communication is to expand your reach, branding and, of course, to establish yourself as an expert. With a planned and targeted PR, you create a positive image that is also anchored in the minds of your target groups.
If you want to draw attention to new projects or exciting information about your company, you should prepare your contributions for print as well as online PR. In this way, you can reach your target groups on different channels and improve your external image.
Marketing and PR - what exactly is the difference?
Marketing and PR are often equated, even though both measures are very different. While PR is designed for the long term and is intended to address the entire public, marketing is aimed at a specific target group and is limited in time. Marketing, in contrast to PR, advertises concrete products or services and aims to persuade potential customers to buy. To achieve this, marketing attracts attention with paid advertising space, the success of which can be easily measured by SEO click rates or data analysis. Instead of generating a willingness to buy, PR, on the other hand, aims primarily to convey information, tell stories and build brands. All this is intended to positively strengthen the company image.
What PR instruments are there?
There are many ways to implement PR successfully. Whether press releases, social media interactions, trade fair appearances, an open day or the publication of specialist articles, annual reports, white papers or case studies – the PR instruments are very diverse. We are happy to support you with online PR consulting, the creation of a PR campaign or individual specialist articles.
Why should you hire a PR agency?
We know how difficult it is to find enough time and personnel capacity to run a successful PR campaign. As a PR agency, we are here for you and are available to advise and carry out your campaign. Together with you, we will design a targeted PR strategy and support you in providing ongoing support.
Our experts know what is important for successful public relations work. Press releases, for example, are only processed and printed by journalists if they are perfectly prepared and the target group of the special medium is also interested. We increase your chances of success in distributing your content and create press material that achieves your goals. You also benefit from our reach in the media landscape, which you can also strengthen with social media marketing thanks to our comprehensive approach.
Would you like to find out more about us, request an offer or a non-binding consultation?
Then please feel free to contact us – we will get back to you immediately!
Simone Riecke, Head of Content Marketing