Online PR agency

PR – or Public Relations – is the term used to describe all the ways in which you as a company come into contact with the public. Public relations is an effective way of influencing your perception as a brand or company and inspiring others about you. The goal of strategic communication is to expand your scope, branding and, of course, to establish yourself as an expert. With a planned and targeted PR, you create a positive image that is also anchored in the minds of your target groups.

If you want to draw attention to new projects or exciting information about your company, you should prepare your contributions for print as well as online PR. This way, you can reach your target groups on different channels and improve your external image.

Marketing and PR are often equated, even though both measures are very different. While PR is designed for the long term and is intended to address the entire public, marketing is aimed at a specific target group and is limited in time. Marketing, in contrast to PR, advertises specific products or services and aims to persuade potential customers to buy. To achieve this, marketing attracts attention with paid advertising space, the success of which can be easily measured by SEO click rates or data analysis. Instead of generating a willingness to buy, PR, on the other hand, aims primarily to convey information, tell stories and build brands. All this is intended to positively strengthen the company image.

There are many ways to implement PR successfully. Press releases, social media interactions, trade fair appearances, an open day or the publication of specialist articles, annual reports, white papers or case studies – the PR instruments are very diverse. We are happy to support you with online PR consulting, the creation of a PR campaign or individual specialist articles.

We know how difficult it is to find enough time and personnel capacity to run a successful PR campaign. As a PR agency, we are here for you and are available to advise and to carry out your campaign. In consultation with you, we will design a targeted PR strategy and support you in providing ongoing support.

Our experts know what is important for successful public relations work. Press releases, for example, are only processed and printed by journalists if they are edited perfectly and the target group of the special medium is also interested. We increase your chances of success in distributing your content and create press material that achieves your goals. You also benefit from our scope in the media landscape, which you can also strengthen with social media marketing thanks to our comprehensive approach.