You want to increase the sales performance of your online shop and thus increase your sales, but you don’t know exactly where to start? Start with a data feed optimisation and use it to sell your products successfully everywhere! Whether on search engines, price comparison portals, marketplaces or product ad providers – we get the most out of your product data.
Start your performance-based optimisation!
With our services for optimised data feed and perfect product data
To ensure that your low-cost offer is listed high up in price comparison portals such as billiger.de or idealo.de, your product data feed must also be correct. We deal with the guidelines of each individual portal and transfer these to your product data.
Google Shopping ads make your products visible worldwide. However, they are only displayed if the product data feed exported from your shop and imported into the Merchant Center corresponds to the Google taxonomy. We optimise your Google Shopping data feed and the data feed for PLAs (Product Listing Ads).
eBay and Amazon are just a few of the many marketplaces on the net where you can pursue your multichannel strategy. But to be successfully placed there, the quality of your data feed must be right. Too much effort? We will support you in this so that your work is reduced to a minimum.
You need a data feed that is tailored to a portal that we have not explicitly listed here? Just contact us and tell us what we can do for you. We will be happy to familiarise ourselves with further guidelines and product data feed specifications for you.
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Data feed optimisation - What you should know
What is a data feed?
A data feed comprises a list of data that is structured and regularly updated. In e-commerce, for example, this includes product lists that are marked with certain attributes such as price, title or description. Via a server, the data feed is read directly from a database and made available to various clients, such as the Google Merchant Center, who read this data. Data feeds are used to transfer larger data sets between servers and clients. This is, for example, also a prerequisite for Google Shopping ads, where Google learns and reads relevant information about your products.
What are the advantages of data feed optimisation for you?
With an optimised data feed you can improve the ranking of your products. The higher the data quality of your Google Merchant Feed, the greater the chance that your products will be listed in corresponding search queries. It’s also an easy way to exploit multichannel potential. Benefit from the synergy effects offered by major marketplaces such as eBay and Amazon.
With performance-based optimisation you can also increase your conversions. If the data quality is right, your products will be targeted more precisely in various portals and often also better placed. This not only increases the click rate of your product ads, but also the conversion rate. Effective product data marketing can also reduce your costs. The better the data quality, the higher the ranking from the system and the lower the ad placement via CPC must be pushed. Reduce your CPC and CPO costs (cost-per-click and cost-per-order) through an improved data feed and effective product data marketing.
How does the data feed optimisation at clicks work?
We start with the data feed analysis. For this purpose, we analyse your previously generated data feeds, which portals you use and what you want to achieve with them. Because only when we know your goals do we know where to start.
Then it is all about data feed generation. Depending on which marketplace or price search engine you want to import your article data, different attributes, file formats or formatting must be used. We research about the individual data feed guidelines and implement them for you when generating the feed.
Once these preparations are done, we implement the data feed optimisation. Our work is not yet done with the mere integration of Google Shopping Feeds or data feeds on other product portals. Your product data should always be maintained and optimised so that they really have a chance of being listed and seen by the user.
Why should you choose clicks for data feed optimisation?
As a performance agency, we know exactly what we have to do to create a powerful online shop. In addition to search engine optimisation and conversion optimisation, this includes creating and optimising a data feed so that it functions reliably and performance-oriented. Thanks to our many years of experience, our experts know what makes a good data feed and how it can be optimised for the respective portal.
Are you unsure which portals are suitable for your e-commerce system? We would be happy to support you in selecting a portal and advise you on feed generation and the technical implementation of guidelines. Since data feed optimisation requires specialist know-how and involves a certain amount of effort, we will help you to fully exploit the multi-channel potential of your company. In the same way, we will be happy to advise you on the implementation of Amazon Ads and Google Ads campaigns, which will further increase the visibility of your web shop.
Would you like to find out more about us, request an offer or a non-binding consultation?
Then please feel free to contact us – we will get back to you immediately!
Felix Kohl, Head of Development