Users inform themselves on your website but don’t become leads? Online shoppers regularly fill your shopping cart but then don’t actually buy? We can change that! With our targeted remarketing solutions, you get potential customers back on board and lead them to a successful conclusion.
Get more conversions now with remarketing!
Can remarketing help you achieve your goals? We’ll find out for you!
Our SEA experts will create the appropriate remarketing lists for you so that you can target users with a special product interest or visitors in a special topic category in a targeted manner. With the help of these lists, you can address your customers in the Display Network, on YouTube, Gmail or even in the Google search.
You want to get your site visitors back and encourage them to buy? We set up banners for you in the Google Display Network or create appealing advertisements that automatically display the products your target group is interested in.
Instead of individual services you would rather have a complete package? Let’s go! Start your remarketing success with Google Ads with our remarketing agency! We take care of the creation, channel selection, setup, monitoring and success control of your campaign.
HIGHLY ACCLAIMEDSeveral awards
If you want to reach customers who have already shown interest in your product or company, remarketing campaigns should not be missing in your advertising repertoire! Purchase decision processes often take longer than just one contact, so it is worthwhile remaining present with potential customers via ads.Franziska Dirks
SEA & PPC Manager at clicks digital
Everything you need to know about remarketing
What is remarketing?
Remarketing is also called retargeting and describes advertising measures in which visitors of your own website are specifically addressed again on other pages. This can be done, for example, via banner ads or text ads that are played out according to the customer and his interest. The aim of remarketing is to bring the addressed person back to your own site so that he or she makes a purchase there.
How does remarketing work?
In order to be able to tailor the advertising banners to the interests of your target group, you need to record and analyse the behaviour of your site visitors. Via tracking tag and a cookie your potential customers are recorded so that they can be collected in a remarketing list. With this information, our SEA experts can then tailor text ads or advertising banners to the target group.
Why is remarketing worthwhile?
It is often the case that customers do not decide to make a purchase on their first website visit. Instead, they look for similar offers and compare products. That’s where you need to come in, reminding potential buyers using remarketing ads to bring them back to your website, so you have a better chance of them completing the purchase in your online store – so the conversion will be yours and not your competitors. Using AdWords Remarketing as part of paid advertising will help you recall your customers, increase your brand awareness and benefit from closer customer loyalty, which translates into better conversion rates.
What is the difference between dynamic and static remarketing?
The two forms of remarketing differ in that dynamic remarketing is an extension of static retargeting. The latter uses fixed image and video material on product categorisations, topics, etc. for the creation. Dynamic remarketing also uses these attributes but exchanges the defined standard image material for products that the interested party has viewed. Dynamic remarketing thus makes it possible to address potential customers even more individually in terms of their product interest.
How can our remarketing agency support you?
You already use Google Ads or Display Ads and now you want to launch into the field of retargeting? We at clicks digital are Google remarketing experts, because thanks to our experience we know what is important to your target group. Whether you prefer to make yourself memorable with banners or text ads – we support you from the technical setup of Google Ads retargeting to the targeting parameters itself and to the finished ad. As a remarketing agency, we are also happy to take over the complete management of your remarketing campaigns for you, so that you don’t have to worry about anything. Thanks to our monitoring and regular reporting, you can keep a constant eye on your success.
Would you like to find out more about us, request an offer or a non-binding consultation?
Then please feel free to contact us – we will get back to you immediately!
Stephanie Pichler, Teamlead PPC