Privacy policy | clicks digital GmbH

Privacy Policy

Introduction

With the following information, we would like to give you, as the “data subject,” an overview of how we process your personal data and your rights under data protection laws. It is generally possible to use our website without entering any personal data. However, if you wish to use specific services offered by our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain your consent.

The processing of personal data, such as your name, address, or email address, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specific data protection regulations applicable to “clicks digital GmbH.” With this privacy policy, we would like to inform you about the scope and purpose of the personal data we collect, use, and process.

As the controller responsible for processing, we have implemented numerous technical and organizational measures to ensure the most complete protection possible of the personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are free to transmit personal data to us by alternative means, such as by telephone or mail. .

You too can take simple and easy-to-implement measures to protect yourself against unauthorized access to your data by third parties. We would therefore like to take this opportunity to give you some tips on how to handle your data securely:

l Protect your account (login, user or customer account) and your IT system (computer, laptop, tablet, or mobile device) with secure passwords.

l Only you should have access to the passwords.

l Make sure that you only ever use your passwords for one account (login, user or customer account).

l Do not use the same password for different websites, applications, or online services.

l When using publicly accessible IT systems or IT systems shared with other people, it is particularly important to log out of a website, application, or online service after each session.

Passwords should consist of at least 12 characters and be chosen so that they cannot be easily guessed. Therefore, they should not contain common words from everyday life, your own name or the names of relatives, but should include upper and lower case letters, numbers and special characters.

Responsible

The responsible party within the meaning of the GDPR is:

clicks digital GmbH

Webergasse 1
Building C2 entrance D – floor 3
01067 Dresden

Representatives of the controller: Herbert Buchhorn, Björn Frasiak

Data protection officer

You can contact the data protection officer as follows:

DataOrga® GmbH

Email: datenschutz@clicks.digital

You can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

Definitions

The privacy policy is based on the terminology used by the European legislators and regulators when enacting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand for the general public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms in this privacy policy, among others:

Personal data

Personal data is any information relating to an identified or identifiable natural person. A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier, or one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural, or social identity of that natural person.

Data subject

A data subject is any identified or identifiable natural person whose personal data is processed by the controller (our company).

Processing

Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, retrieval, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.

Profiling

Profiling is any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

Pseudonymization

Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

Processor

A processor is a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.

Recipient

A recipient is a natural or legal person, public authority, agency, or other body to which personal data is disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

Third party

A third party is a natural or legal person, public authority, agency or another body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to to process the personal data.

Consent

Consent is any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

Legal basis for processing

Art. 6 (1) (a) GDPR (in conjunction with § 25 (1) TDDDG (formerly TTDSG)) serves as the legal basis for our company for processing operations in which we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 (1) (b) GDPR The same applies to processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of inquiries about our products or services.

If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6 para. 1 lit.

In rare cases, the processing of personal data may be necessary

to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our company were injured and his or her name, age, health insurance details, or other vital information had to be passed on to a doctor, hospital, or other third party. In this case, the processing would be based on Art. 6 (1) lit. d) GDPR.

Ultimately, processing operations could be based on Art. 6 (1) lit. f) GDPR. This legal basis applies to processing operations that are not covered by any of the aforementioned legal bases if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not outweigh them. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, the legislator took the view that a legitimate interest could be assumed if you are a customer of our company (Recital 47, sentence 2 GDPR).

Our offer is generally aimed at adults. Persons under the age of 16 may not transmit any personal data to us without the consent of their parents or legal guardians. We do not request personal data from children and young people, do not collect it, and do not pass it on to third parties.

Transfer of data to third parties

Your personal data will not be transferred to third parties for purposes other than those listed below.

We only pass on your personal data to third parties if:

You have given us your express consent to do so in accordance with Art. 6 (1) lit. a) GDPR,
the transfer is permissible under Art. 6 (1) lit. f) GDPR to safeguard our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data,
there is a legal obligation to transfer the data under Art. 6 (1) lit. c) GDPR, and
this is legally permissible and necessary for the performance of contractual relationships with you pursuant to Art. 6 (1) (b) GDPR.

Within the scope of the processing operations described in this privacy policy, personal data may be transferred to the USA. Companies in the USA only have an adequate level of data protection if if they have certified themselves under the EU-US Data Privacy Framework and thus the adequacy decision of the EU Commission pursuant to Art. 45 GDPR applies. We have explicitly mentioned this in the privacy policy for the service providers concerned. In order to protect your data in all other cases, we have concluded agreements on order processing based on the standard contractual clauses of the European Commission. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent pursuant to Art. 49(1)(a) GDPR may serve as the legal basis for the transfer to third countries. This does not apply to data transfers to third countries for which the European Commission has issued an adequacy decision pursuant to Art. 45 GDPR.

Technology

7.1 SSL/TLS encryption

This site uses SSL/TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login data, or contact requests that you send to us as the operator, uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser contains “https://” instead of “http://” and by the lock symbol in your browser line.

We use this technology to protect the data you transmit.

7.2 Data collection when visiting the website

When you use our website for informational purposes only, if you do not register or otherwise provide us with information or give your consent to processing that requires consent, we only collect data that is technically necessary to provide the service. This is usually data that your browser transmits to our server (“in so-called server log files”). Our website collects a range of general data and information each time you or an automated system accesses a page. This general data and information is stored in the server’s log files. The following may be collected:

browser types and versions used,
the operating system used by the accessing system,
the website from which an accessing system reaches our website (so-called referrer),
the subpages that are accessed via an accessing system on our website,
the date and time of access to the website,
an abbreviated Internet Protocol address (anonymized IP address) and
the Internet service provider of the accessing system.

We do not draw any conclusions about your person when using this general data and information. Rather, this information is required in order to

deliver the content of our website correctly,
optimize the content of our website and the advertising for it,
ensure the long-term functionality of our IT systems and the technology of our website, and
to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack.

We therefore evaluate the data and information collected for statistical purposes and with the aim of increase data protection and data security within our company in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data in the server log files is stored separately from all personal data provided by a data subject.

The legal basis for data processing is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest follows from the purposes listed above for data collection.

7.3 Cloudflare (Content Delivery Network)

Our website uses CloudFlare features. The provider is CloudFlare, Inc. 665 3rd St. #200, San Francisco, CA 94107, USA.

CloudFlare offers a globally distributed content delivery network with DNS. Technically, the transfer of information between your browser and our website is routed through the CloudFlare network. CloudFlare is thus able to analyze the data traffic between users and our websites in order, for example, to detect and ward off attacks on our services. In addition, CloudFlare may store cookies on your computer for optimization and analysis purposes.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be restricted.

We have concluded a corresponding agreement with Cloudflare for order processing on the basis of the GDPR in accordance with EU standard contractual clauses. Cloudflare collects statistical data about visits to this website. The access data includes: name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address, and the requesting provider. Cloudflare uses the log data for statistical evaluations for the purpose of operation, security, and optimization of the offer.

If you have consented to the use of Cloudflare, the legal basis for the processing of personal data is Art. 6 (1) (a) GDPR. In addition, we have a legitimate interest in using Cloudflare to optimize our online offering and make it more secure. The corresponding legal basis for this is Art. 6 (1) (f) GDPR. Personal data will be stored for as long as it is necessary to fulfill the purpose of processing. The data will be deleted as soon as it is no longer necessary to achieve the purpose.

This US company is certified under the EU-US Data Privacy Framework. An adequacy decision pursuant to Art. 45 GDPR is hereby available, so that personal data may be transferred without further guarantees or additional measures.

For more information about CloudFlare, please visit: https://www.cloudflare.com/privacypolicy/.

7.4 Hosting by Hetzner

We host our website with Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen (hereinafter referred to as Hetzner).

When you visit our website, your personal data (e.g., IP addresses in log files) is processed on Hetzner’s servers.

The use of Hetzner is based on Art. 6 (1) lit. f) GDPR. We have a legitimate interest in ensuring that our website is displayed and provided as reliably as possible and that it is secure.

We have concluded a contract for order processing (AVV) in accordance with Art. 28 GDPR with Hetzner. This is a contract required by data protection law, which ensures that Hetzner processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

For more information on Hetzner’s data protection regulations, please visit: https://www. hetzner.com/en/legal/privacy-policy

Cookies

8.1 General information about cookies

Cookies are small files that your browser automatically creates and that are stored on your IT system (laptop, tablet, smartphone, etc.) when you visit our website.

The cookie stores information that is related to the specific device used. However, this does not mean that we immediately obtain knowledge of your identity.

The use of cookies serves to make the use of our website more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted when you leave our site.

In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your device for a specific period of time. If you visit our site again to use our services, it will automatically recognize that you have already been with us and what entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to statistically record the use of our website and to evaluate our offer for you for the purpose of optimization. These cookies enable us to automatically recognize that you have already visited our website when you visit it again. The cookies set in this way are automatically deleted after a defined period of time. The respective storage period of the cookies can be found in the settings of the consent tool used.

8.2 Legal basis for the use of cookies

The data processed by the cookies, which is necessary for the proper functioning of the website, is therefore necessary to safeguard our legitimate interests and those of third parties in accordance with Art. 6 (1) lit. f) GDPR.

For all other cookies, you have given your consent in accordance with Art. 6 (1) lit. a) GDPR via our opt-in cookie banner.

8.3 Information on avoiding cookies in common browsers

You can delete cookies, allow only selected cookies, or deactivate cookies completely. For more information, please visit the support pages of the respective providers:

l Chrome: https://support.google.com/chrome/answer/95647?tid=311178978.

l Safari: https://support.apple.com/de-at/guide/ safari/sfri11471/mac?tid=311178978.

l Firefox: https://support.mozilla.org/de/kb/cookies-und-website-daten-in-firefox-loschen?tid=311178978.

l Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-l%C3%B6schen-63947406-40ac-c3b8-57b9-2a946a29ae09.

8.4 Borlabs Cookie (Consent Management Tool)

We use the WordPress cookie plugin “Borlabs Cookie” from Borlabs GmbH, Rübenkamp 32, 22305 Hamburg, Germany. This service enables us to obtain and manage the consent of website users for data processing.

Borlabs Cookie uses cookies to collect data generated by end users who use our website. When an end user gives their consent, the following data, among other things, is automatically logged:

l Cookie lifetime,

l Cookie version,

l Domain and path of the WordPress page,

l Selection in the cookie banner,

l UID (a randomly generated ID),

The consent status is also stored in the end user’s browser so that the website can automatically read and comply with the end user’s consent for all subsequent page requests and future end user sessions for up to 12 months. The consent data (consent and revocation of consent) is stored for three years. The retention period corresponds to the regular limitation period in accordance with § 195 BGB (German Civil Code). The data is then deleted immediately.

The functionality of the website cannot be guaranteed without the processing described. There is no possibility for the user to object as long as there is a legal obligation to obtain the user’s consent to certain data processing operations, Art. 7 (1), 6 (1) (1) (c) GDPR -GVO.

The data collected is neither forwarded to Borlabs GmbH nor does it have access to it.

For more information, please visit: https://de.borlabs.io/borlabs-cookie/.

8.5 Usercentrics (consent management tool)

We use the consent management tool “Usercentrics” from Usercentrics GmbH, Sendlinger Str. 7, 80331 Munich, Germany. This service enables us to obtain and manage the consent of website users for data processing.

Usercentrics collects data generated by end users who use our website. When an end user gives their consent, Usercentrics automatically logs the following data:

l Browser information.

l Date and time of access .

l Device information.

l The URL of the page visited.

l Geographical location.

l Page path of the website.

l The consent status of the end user, which serves as proof of consent.

The functionality of the website cannot be guaranteed without the processing described. The user has no right to object as long as there is a legal obligation to obtain the user’s consent to certain data processing operations (Art. 7 (1), 6 (1) (1) (c) GDPR).

Usercentrics is the recipient of your personal data and acts as a processor for us.

Detailed information on the use of Usercentrics can be found at: https://usercentrics.com/privacy-policy/.

Newsletter dispatch

9.1 Newsletter dispatch to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. To do this, we do not need to obtain your separate consent in accordance with Section 7 ( 3 UWG. Data processing in this respect is based solely on our legitimate interest in personalized direct advertising in accordance with Art. 6 (1) lit. f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller named at the beginning. You will only incur transmission costs according to the basic rates for this. Upon receipt of your objection, the use of your email address for advertising purposes will be discontinued immediately.

9.2 Advertising newsletter

Our website offers you the opportunity to subscribe to our company’s newsletter. The personal data transmitted to us when ordering the newsletter is determined by the input mask used for this purpose.

We inform our customers and business partners about our offers at regular intervals by means of a newsletter. You can only receive our company’s newsletter if

you have a valid email address and
you have registered to receive the newsletter.

For legal reasons, a confirmation email will be sent to the email address you first entered to receive the newsletter using a double double opt-in procedure. This confirmation email serves to verify that you, as the owner of the email address, have authorized the receipt of the newsletter.

When you register for the newsletter, we also store the IP address assigned by your Internet service provider (ISP) address assigned to you by your Internet service provider (ISP) at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace any (possible) misuse of your email address at a later date and therefore serves our legal protection.

The personal data collected as part of the newsletter registration process will be used exclusively for the purpose of sending our newsletter. Furthermore, newsletter subscribers may be informed by email if this is necessary for the operation of the newsletter service or a related registration, as may be the case in the event of changes to the newsletter offer or changes to the technical conditions. The personal data collected as part of the newsletter service will not be passed on to third parties. You can cancel your subscription to our newsletter at any time. The consent to the storage of personal data you have given us for the purpose of sending the newsletter can be revoked at any time. For the purpose of revoking your consent, there is a corresponding link in every newsletter. Furthermore, you can unsubscribe from the newsletter at any time directly on our website or notify us in another way.

The legal basis for data processing for the purpose of sending the newsletter is Art. 6 (1) (a) GDPR.

9.3 CleverReach

This website uses CleverReach to send newsletters. The provider is CleverReach GmbH & Co. KG, (CRASH Building), Schafjückenweg 2, 26180 Rastede, Germany. CleverReach is a service that can be used to organize and analyze newsletter distribution. The data you enter for the purpose of receiving the newsletter (e.g., the email address) is stored on CleverReach’s servers in Germany or Ireland.

Our newsletters sent with CleverReach enable us to analyze the behavior of newsletter recipients. Among other things, we can analyze how many recipients opened the newsletter message and how often which link in the newsletter was clicked. With the help of conversion tracking, it is also possible to analyze whether a predefined action (e.g., the purchase of a product on our website) took place after clicking on the link in the newsletter. For more information on data analysis by CleverReach newsletters, please visit: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.

Data processing is based on your consent (Art. 6 (1) (a) GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

If you do not want CleverReach to analyze your data, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

You can revoke your consent at any time. You can also prevent processing at any time by unsubscribing from the newsletter. You can also prevent the storage of cookies by adjusting your web browser settings accordingly. You can also prevent the storage and transmission of personal data by deactivating JavaScript in your web browser or installing a JavaScript blocker (e.g., https://noscript.net or https://www.ghostery.com). Please note that these measures may mean that not all functions of our website will be available.

The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from both our servers and the CleverReach servers after you unsubscribe. Data stored by us for other purposes (e.g., email addresses for the member area) remain unaffected by this.

You can view CleverReach’s privacy policy at: https://www.cleverreach.com/de/datenschutz/.

Our activities on social networks

In order to communicate with you on social networks and inform you about our services, we have our own pages there. When you visit one of our social media pages, we are jointly responsible with the provider of the respective social media platform for the processing operations triggered by this, within the meaning of Art. 26 GDPR -GVO.

We are not the original provider of these pages, but merely use them within the scope of the options offered to us by the respective providers.

As a precaution, we would therefore like to point out that your data may also be processed outside the European Union or the European Economic Area. Use may therefore involve data protection risks for you, as the protection of your rights, e.g., to information, deletion, objection, etc., may be more difficult, and processing on social networks is often carried out directly for advertising purposes or to analyze user behavior by the providers, without us being able to influence this. If usage profiles are created by the provider, cookies are often used or your usage behavior is assigned to your own member profile on the social networks.

The processing operations described above are carried out in accordance with Art. 6 (1) lit. f) GDPR on the basis of our legitimate interest and the legitimate interest of the respective provider in order to communicate with you in a modern way. is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest and the legitimate interest of the respective provider in order to communicate with you in a contemporary manner and to inform you about our services. If you, as a user, must give your consent to data processing to the respective providers, the legal basis is Art. 6 (1) (a) GDPR in conjunction with Art. 7 GDPR.

As we do not have access to the providers’ databases, we would like to point out that it is best to exercise your rights (e.g. to information, correction, deletion, etc.) are best exercised directly with the respective provider. Further information on the processing of your data in social networks is listed below for each social network provider we use:

10.1 Facebook

(Joint) controller for data processing in Europe:

Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Meta (Facebook) may, unless objected to, process content from adult users in the EU, e.g., photos, posts, or comments, for the purpose of training its own AI models. The basis for this is a legitimate interest pursuant to Art. 6 (1) (f) GDPR. As a company, we have no influence on this specific data processing by Meta. Users can object to this via an online form on the Meta platforms.

https://www.facebook.com/about/privacy

10.2 Instagram

(Joint) controller for data processing in Germany:

Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Meta (Instagram) may, unless objected to, process content from adult users in the EU, e.g., photos, posts, or comments, to train its own AI models. As a company, we have no influence on this specific data processing by Meta. The basis for this is a legitimate interest pursuant to Art. 6 (1) lit. f) GDPR. Users can object to this via an online form on the Meta platforms.

https://instagram.com/legal/privacy/

10.3 LinkedIn

(Joint) controller for data processing in Europe:

LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland

https://www.linkedin.com/legal/privacy-policy

10.4 X (Twitter)

(Joint) controller for data processing in Europe:

Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland

https://twitter.com/de/privacy

Information about your data:

https://twitter.com/settings/your_twitter_data

10.5 XING (New Work SE)

(Joint) controller for data processing in Germany:

New Work SE, Am Strandkai 1, 20457 Hamburg, Germany

https://privacy.xing.com/de/datenschutzerklaerung

Information requests for XING members:

https://www.xing.com/settings/privacy/data/disclosure

Web analytics

11.1 Meta Pixel (formerly Facebook Pixel)

This website uses the “Facebook Pixel” from Meta Platforms, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Meta”). If explicit consent is given, this allows the behavior of users to be tracked after they have seen or clicked on a Facebook advertisement. This process is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help to optimize future advertising measures.

When visiting the website, the following data, among other things, may be processed by Meta Pixel:

l IP address,

l Device information,

l Browser history

l Interactions on our website (e.g., page views, clicks, conversions).

The data is stored and processed by Meta so that it can be linked to the respective user profile and Meta can use the data for its own advertising purposes in accordance with the Meta (Facebook) Data Use Policy (https://www.facebook.com/about/privacy/). This enables Meta and its partners to place advertisements on and outside of Facebook. A cookie may also be stored on your computer for these purposes.

The collected data is stored by Meta for a period of 180 days and then removed if the user does not visit the website again.

These processing operations are carried out exclusively with the express consent of the user in accordance with Art. 6 (1) (a) GDPR.

11.2 Google Analytics 4 (GA4)

On our websites, we use Google Analytics 4 (GA4), a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

In this context, pseudonymized usage profiles are created and cookies (see “Cookies”) are used. The information generated by the cookie about your use of this website may include:

l Temporary recording of the IP address without permanent storage

l Location data

l Browser type/version

l Operating system used

l Referrer URL (previously visited page)

l Time of server request

The pseudonymized data may be transferred by Google to a server in the USA and stored there.

The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage for market research purposes and to tailor this website to meet the needs of its users. This information may also be transferred to third parties if required by law or if third parties process this data on behalf of Google.

These processing operations are carried out exclusively with the express consent of the user in accordance with Art. 6 (1) (a) GDPR.

The default data storage period set by Google is 14 months. Otherwise, personal data is stored for as long as it is necessary to fulfill the purpose of processing. The data is deleted as soon as it is no longer required for the purpose .

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR is in place, so that personal data may be transferred without further guarantees or additional measures.

Further information on data protection when using GA4 can be found at: https://support.google.com/analytics/answer/12017362?hl=de.

11.3 Google Analytics Universal

We use Google Analytics, a web analytics service provided by Google Ireland Limited (https://www.google.de/intl/de/about/), Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). In this context, pseudonymized usage profiles are created and cookies (see “Cookies”) are used. The information generated by the cookie about your use of this website, such as

the browser type/version,
the operating system used,
the referrer URL (the previously visited page),
the host name of the accessing computer (IP address), and
time of the server request,

is transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage for the purposes of market research and the design of this website in line with user needs. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymized so that they cannot be assigned (IP masking).

You can prevent the installation of cookies by adjusting your browser software settings accordingly; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR has been made, so that personal data may be transferred without further guarantees or additional measures.

You can view the Google Analytics privacy policy at: https://support.google.com/analytics/answer/6004245?hl=de.

11.4 Google Analytics Remarketing

We have integrated Google Remarketing services on this website. The operator of Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Remarketing is a feature of Google AdWords that enables a company to display advertisements to Internet users who have previously visited the company’s website. The integration of Google Remarketing therefore allows a company to create user-related advertising and consequently display interest-relevant advertisements to the Internet user.

The purpose of Google Remarketing is to display advertisements that are relevant to the user’s interests. Google Remarketing enables us to display advertisements via the Google advertising network or on other websites that are tailored to the individual needs and interests of Internet users.

Google Remarketing places a cookie on the IT system of the person concerned. Setting the cookie enables Google to recognize visitors to our website when they subsequently visit websites that are also members of the Google advertising network. Each time you visit a website on which the Google Remarketing service has been integrated, your internet browser automatically identifies itself to Google. As part of this technical process, Google obtains personal data such as your IP address or surfing behavior, which Google uses, among other things, to display interest-based advertising.

The cookie stores personal information, such as the websites you have visited. Each time you visit our website, personal data, including your IP address, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

These processing operations are carried out exclusively with the express consent of the user in accordance with Art. 6 (1) (a) GDPR.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision in accordance with Art. 45 of the GDPR, so that personal data may be transferred without further guarantees or additional measures.

You can view the privacy policy of Google Analytics Remarketing at: https://www.google.de/intl/de/policies/privacy/.

11.5 HubSpot Services (HubSpot, HubSpot CMS, HubSpot Forms)

This website uses functions of the HubSpot service. The provider is HubSpot, Inc., 25 First Street, Cambridge, MA 02141, USA.

Various services can be provided as part of the use of HubSpot, in particular a content management system (CMS), contact forms, and tracking and analysis functions.

Content on this website may be delivered via the HubSpot CMS. This involves the transmission of technical access data (e.g., IP address, time of access, requested content) to HubSpot servers. This processing serves the technical provision of the website, Art. 6 (1) lit. f) GDPR.

When you fill out a form, the email address you enter is used to assign it to an existing contact profile, if one has already been created at HubSpot. If you have also consented to the use of HubSpot tracking cookies, previous page visits will also be assigned to the contact profile. Processing is based on your consent in accordance with Art. 6 (1) (a) GDPR.

If you give your consent in accordance with Art. 6 (1) (a) GDPR, HubSpot sets cookies to analyze your user behavior. During your first visit, the system checks whether a HubSpot tracking cookie is present; if not, a cookie is set. This allows us to link your visits to our website and any form submissions.

The following special features should be noted with regard to HubSpot tracking:

l Your visit to our websites will only be tracked using the HubSpot cookie if you have given your consent to the setting of the HubSpot cookie or all tracking cookies.

l If you fill out and submit one of the forms on our websites (e.g. e.g., a contact form) and have given your consent to the setting of the HubSpot cookie, HubSpot will assign your previous page views resulting from the tracking cookie to the form you submitted.

l If you have already been in contact with us, your email address submitted via the form will be assigned to the information we already have on file.

l If you delete all your cookies or specifically the HubSpot cookies, you will be considered a new visitor to our website and a new cookie will be set. However, HubSpot automatically duplicates all form submissions from the same email address, even if these submissions have been assigned different browser cookies.

l Since cookies are only set once on a browser, submissions from two people sharing a single computer will be assigned to the same contact entry. This cookie-based deduplication ensures that if a contact submits forms to your website from different email addresses, all submissions are assigned to a single contact entry in HubSpot.

l HubSpot assigns page views to a contact when the contact clicks on a link in a tracked marketing email that leads to a page where the HubSpot tracking code is installed.

This US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision in accordance with Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

For more information about HubSpot, please visit: https://legal.hubspot.com/privacy-policy.

11.6 LinkedIn Analytics

On this website, we use the retargeting tool and conversion tracking provided by LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland (LinkedIn).

For this purpose, the LinkedIn Insight Tag is integrated into our website, which enables LinkedIn to collect statistical data about your visit and use of our website and to provide us with corresponding aggregated statistics on this basis. The service also serves to show you interest-specific and relevant offers and recommendations after you have informed yourself about certain services, information, and offers on the website. The relevant information is stored in a cookie.

The following data is usually collected and processed:

l IP address

l Device information

l Browser information

l Referrer URL and

l Timestamp

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR. Your data will be stored until you withdraw your consent.

As part of processing via LinkedIn, data may be transferred to the USA and Singapore. This US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR -GVO, so that personal data may be transferred without further guarantees or additional measures. In addition, the security of the transfer is regularly ensured by so-called standard contractual clauses, which guarantee that the processing of personal data is subject to a level of security that complies with the GDPR. If the standard contractual clauses are not sufficient to establish an adequate level of security, consent will be obtained from you in accordance with Art. 49 (1) (a) GDPR.

For more information about LinkedIn’s privacy policy, please visit: https://de.linkedin.com/legal/privacy-policy.

11.7 Microsoft Clarity

On our website, we use the Microsoft Clarity service (“Clarity”), a web analytics service provided by Microsoft Corp., One Microsoft Way, Redmond, Washington, USA.

In this context, pseudonymized usage profiles are created and cookies are set on your device.

Processed data includes, among other things:

l the browser type/version,

l the operating system used,

l the referrer URL (the previously visited page),

l the host name of the accessing computer (IP address),

l user behavior on the visited website,

l mouse movements and clicks,

The information is used to evaluate the use of the website, to compile reports on website activity, and to provide other services related to website and internet usage for the purposes of market research and the needs-based design of our websites.

These processing operations are carried out exclusively with the express consent of the user in accordance with Art. 6 (1) (a) GDPR.

You can view Microsoft’s privacy policy at: https://privacy.microsoft.com/de-de/privacystatement.

11.8 Outbrain Pixel

Our website uses Outbrain Pixel, from Outbrain Inc., 39 West 13th Street, 3rd floor, New York, NY 10011, USA, to measure conversions.

This allows the behavior of users to be tracked after they have been redirected to the provider’s website by clicking on an Outbrain advertisement. This procedure serves to evaluate the effectiveness of Outbrain advertisements for statistical and market research purposes and can help to optimize future advertising measures. The data collected is anonymous to us, so it does not allow us to draw any conclusions about the identity of users.

You can set your browser so so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

These processing operations are carried out exclusively with the express consent of the user in accordance with Art. 6 (1) (a) of the GDPR.

For more information about Outbrain, please visit: https://www.outbrain.com/legal/privacy#privacy-policy.

11.9 TikTok Pixel

This website uses the web attribution solutions “TikTok Pixel” operated by TikTok Technology Limited, 10 Earlsfort Terrace, D02 T380, Co. Dublin, Dublin, D02t380, Ireland, and TikTok Information Technologies UK Limited, 1 London Wall, London, EC2Y 5EB, UK.

The use of the TikTok pixel enables TikTok to track the behavior of visitors to our website and collect data about their activities. This data can be used to carry out targeted advertising campaigns on TikTok. We also collect information about conversions. This provides us with data from TikTok about how many visitors actually visit our website as a result of our TikTok ads.

With your express consent, cookies are set by the pixel and information is transmitted to TikTok in hashed form. The pixel collects information such as:

l Information about ads/events,

l Timestamp,

l IP address,

l User agent

l Cookies

We do not regularly process personal data for conversions, as we are unable to assign the hashed version of your TikTok ID to you as a person; only TikTok can do this. We also do not receive any information about you, such as your name, age, etc.

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.

For more information on TikTok’s privacy policy, please visit: https://www.tiktok.com/legal/privacy-policy?lang=de.

11.10 WordPress Stats – Jetpack

This website uses the WordPress tool “WordPress Stats” provided by Jetpack to statistically evaluate visitor traffic. The provider is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110-4929, USA. The operating company uses tracking technology from Quantcast Inc., 201 Third Street, San Francisco, CA 94103, USA.

Jetpack uses cookies that are stored on your computer and enable WordPress Stats to analyze your use of the website. The information generated by the cookies about your use of our website is stored on servers in the USA. Your IP address is anonymized after processing and before storage.

The cookies remain on your device until you delete them.

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.

This US company is certified under the EU-US Data Privacy Framework. An adequacy decision pursuant to Art. 45 GDPR has been issued, meaning that personal data may be transferred without further guarantees or additional measures.

You can view Jetpack’s privacy policy at: https://jetpack.com/support/privacy/.

11.11 We use the LeadInfo service as a lead generation tool

We use the lead generation service provided by Leadinfo B.V., Rotterdam, Netherlands. This service recognizes visits by companies to our website based on IP addresses and shows us publicly available information, such as company names or addresses. In addition, Leadinfo sets two first-party cookies to evaluate user behavior on our website and processes domains from form entries (e.g., “leadinfo.com”) ) to correlate IP addresses with companies and improve its services. For more information, visit www.leadinfo.com. You can opt out on this page: www.leadinfo.com/en/opt-out. If you opt out, your data will no longer be collected by Leadinfo.

Advertising

12.1 Google Ads (AdWords) remarketing/retargeting

We have integrated Google Ads on this website. The operating company of Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

This allows us to advertise this website in Google search results and on third-party websites. For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited.

Any further data processing only takes place if you have agreed to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize the ads you see on the web. In this case, if you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google will temporarily link your personal data with Google Analytics data to form target groups.

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) lit. a) GDPR.

You can view the privacy policy and further information from Google Ads at: https://www.google.com/policies/technologies/ads/

12.2 Google AdSense

We have integrated Google AdSense into this website. The operating company of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google AdSense is an online service that enables the placement of advertisements on third-party websites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party websites to match the content of the respective third-party website. Google AdSense allows interest-based targeting of internet users, which is implemented by generating individual user profiles.

The purpose of the Google AdSense component is to integrate advertisements on our website. Google AdSense sets a cookie on your IT system. By setting the cookie, Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA, to analyze the use of our website. Each time one of the individual pages of this website operated by us and on which a Google AdSense component has been integrated is accessed, the Internet browser on your IT system is automatically prompted by the respective Google AdSense component to transmit to transmit data to Alphabet Inc. for the purpose of online advertising and commission billing. As part of this technical process, Alphabet Inc. obtains knowledge of personal data, such as your IP address, which Alphabet Inc. , among other things, to track the origin of visitors and clicks and subsequently enable commission billing.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in web pages to enable log file recording and log file analysis, which allows statistical evaluation to be carried out. Using the embedded tracking pixel, Alphabet Inc. can recognize whether and when a website was opened by your IT system and which links you clicked on. Tracking pixels are used, among other things, to evaluate the visitor flow of a website.

Via Google AdSense, personal data and information, including your IP address, which is necessary for recording and billing the advertisements displayed, is transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on this personal data collected via the technical process to third parties.

These processing operations are carried out exclusively with the express consent of the user in accordance with Art. 6 (1) (a) GDPR.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision in accordance with Art. 45 GDPR -GVO, so that personal data may be transferred without further guarantees or additional measures.

You can view the privacy policy and further information from Google AdSense at: https://www.google.de/intl/de/adsense/start/ and at https://www.google.com/policies/technologies/ads/

12.3 Microsoft Bing Ads

We have integrated Microsoft Bing Ads on this website. The operating company is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18 D18 P521, Ireland.

Bing Ads is an internet advertising service that allows advertisers to place ads in both Bing search engine results and the Bing advertising network. The purpose of Bing Ads is to promote our website by displaying interest-based advertising on third-party websites and in the search results of the Bing search engine, and to display third-party advertising on our website.

Microsoft Bing Ads conversion tracking allows us and Microsoft to see whether users have performed certain actions. For example, we analyze which buttons on our website are clicked frequently and which products are viewed or purchased particularly often. This information is used to compile conversion statistics. We receive the total number of users who clicked on our ads, as well as details about the actions they performed. Personal identification data of users is not collected in the process. Microsoft uses cookies or similar technologies for recognition purposes.

The following data, among other things, may be processed:

l IP address (without permanent storage),

l Browser details,

l URL visited,

l Referrer URL (previously visited page),

l Time of server request,

l User behavior.

These processing operations are carried out exclusively with the express consent of the user in accordance with Art. 6 (1) (a) GDPR.

The data may be transferred to servers in the USA and stored there. Microsoft Corporation is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, so that personal data may be transferred without further guarantees or additional measures.

You can view the privacy policy and further information from Microsoft Bing Ads at: https://about.ads.microsoft.com/en-us/ resources/policies/remarketing-in-paid-search-policies.

Partner and affiliate programs

13.1 DoubleClick

This website contains components from DoubleClick by Google. DoubleClick is a brand of Google (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland), under which special online marketing solutions are marketed to advertising agencies and publishers.

DoubleClick by Google transfers data to the DoubleClick server with every impression, click, or other activity. Each of these data transfers triggers a cookie request to your browser. If the browser accepts this request, DoubleClick sets a cookie on your IT system. The purpose of the cookie is to optimize and display advertising. Among other things, the cookie is used to place and display user-relevant advertising and to create or improve reports on advertising campaigns. Furthermore, the cookie serves to prevent multiple displays of the same advertisement.

DoubleClick uses a cookie ID that is necessary for the technical process. The cookie ID is required, for example, to display an advertisement in a browser. DoubleClick can also use the cookie ID to track which advertisements have already been displayed in a browser in order to avoid duplicate displays. Furthermore, the cookie ID enables DoubleClick to track conversions.

A DoubleClick cookie does not contain any personal data. However, a DoubleClick cookie may contain additional campaign identifiers. A campaign identifier is used to identify the campaigns with which you have already been in contact.

Each time you visit one of the individual pages of this website, which is operated by us and on which a DoubleClick component has been integrated, the Internet browser on your IT system is prompted by the respective DoubleClick component to transmit data to Google for the purpose of online advertising and commission billing. As part of this technical process, Google obtains data that Google also uses to generate commission statements. Among other things, Google can track which websites you have visited and which ads you have seen. advertising and commission billing. As part of this technical process, Google obtains data that it also uses to generate commission statements. Among other things, Google can track that you have clicked on certain links on our website.

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR .

You can view the privacy policy of DoubleClick by Google at: https://www.google.com/intl/de/policies/.

Plugins and other services

14.1 Google Maps

We use Google Maps (API) on our website. Google Maps is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies, headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Maps is a web service for displaying interactive (land) maps to visually represent geographic information. By using this service, you can, for example, view our location and make it easier to find us.

When you visit the subpages that contain the Google Maps map, information about your use of our website (such as your IP address) is transmitted to Google servers in the USA and stored there, provided that you have given your consent within the meaning of Art. 6 (1) (a) GDPR. In addition, Google Maps loads Google Web Fonts, Google Photos, and Google Stats. The provider of these services is also Google Ireland Limited. When you visit a page that incorporates Google Maps, your browser loads the web fonts and photos required to display Google Maps into your browser cache. For this purpose, the browser you are using also establishes a connection to Google’s servers. This allows Google to know that our website has been accessed via your IP address. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be directly associated with your account. If you do not want this association with your Google profile, you must log out of your Google user account. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

If you do not agree to the future transmission of your data to Google in connection with the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by disabling JavaScript in your browser. Google Maps and thus also the map display on this website cannot then be used.

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.

You can view Google’s terms of use at https://www.google.de/intl/de/policies/ terms/regional.html. The additional terms of use for Google Maps can be found at https://www.google.com/intl/ de_US/help/terms_maps.html.

You can view the Google Maps privacy policy at: (“Google Privacy Policy”): https://www.google.de/intl/de/policies/privacy/.

14.2 Google Photos

We use the Google Photos service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, to store images embedded on our website.

Embedding is the integration of specific third-party content (text, video or image data) provided by another website (Google Photos) and then appearing on your own website (our website). A so-called embed code is used for embedding. If we have integrated an embed code, the external content from Google Photos is displayed immediately by default as soon as one of our web pages is visited.

Via the technical implementation of the embed code that enables the display of images from Google Photos, your IP address is transmitted to Google Photos. Google Photos also records our website, the type of browser used, the browser language, the time and duration of access. In addition, Google Photos may collect information about which of our subpages you visited and which links you clicked on, as well as other interactions you performed while visiting our site. This data may be stored and evaluated by Google Photos.

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR .

This US company is certified under the EU-US Data Privacy Framework. This means that an adequacy decision pursuant to Art. 45 GDPR has been made, so that personal data may be transferred without further guarantees or additional measures.

You can view Google’s privacy policy at: https:// www.google.com/policies/privacy/.

14.3 Google reCAPTCHA

We use the reCAPTCHA function on this website. The operating company of Google reCAPTCHA is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies, headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The reCAPTCHA function is primarily used to distinguish whether an entry is made by a natural person or is abusive due to machine and automated processing. The service also includes sending the IP address and, if necessary, other data required by Google for the reCAPTCHA service to Google.

These processing operations are carried out exclusively with the express consent of the user in accordance with Art. 6 (1) 1 lit. a) GDPR.

Further information on Google reCAPTCHA and Google’s privacy policy can be found at: https://www.google. com/intl/en/policies/privacy/.

14.4 Google Tag Manager

We use the Google Tag Manager service on this website. Google Tag Manager is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies, headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This tool allows “website tags” (i.e. keywords that are embedded in HTML elements) can be implemented and managed via an interface. By using Google Tag Manager, we can automatically track which button, link, or personalized image you have actively clicked on and can then record which content on our website is of particular interest to you.

The tool also triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If you have disabled tracking at the domain or cookie level, this setting will remain in effect for all tracking tags implemented with Google Tag Manager.

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.

Further information on Google Tag Manager and Google’s privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/.

14.5 Google WebFonts

Our website uses so-called web fonts for the uniform display of fonts. Google WebFonts are provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies with headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

These processing operations are carried out exclusively with the express consent of the user in accordance with Art. 6 (1) (a) GDPR.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision in accordance with Article 45 of the GDPR, so that personal data may be transferred without further guarantees or additional measures.

Further information on Google WebFonts and Google’s privacy policy can be found at: https://developers.google.com/fonts/faq ; https://www.google.com/policies/privacy/.

14.6 Vimeo (videos)

Our website uses plugins from the video portal Vimeo, operated by Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA. When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Vimeo servers. The content of the plugin is transmitted directly from Vimeo to your browser and integrated into the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted directly from your browser to a Vimeo server in the USA and stored there.

If you are logged in to Vimeo, Vimeo can immediately associate your visit to our website with your Vimeo account. If you interact with the plugins (e.g., by clicking the start button of a video), this information is also transmitted directly to a Vimeo server and stored there

. For videos from Vimeo that are embedded on our site, the tracking tool Google Analytics is automatically integrated. This is Vimeo’s own tracking system, to which we have no access and which cannot be influenced by our site. Google Analytics uses so-called “cookies” for tracking, which are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.

You can view Vimeo’s privacy policy at: https:/ /vimeo.com/privacy.

14.7 YouTube (videos)

We have integrated components from YouTube into this website. YouTube is operated by YouTube, LLC, 901 Cherry Ave. , San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

YouTube is an internet video portal that allows video publishers to upload video clips free of charge and other users to view, rate and comment on them. YouTube allows the publication of all types of videos, which is why complete films and television programs, as well as music videos, trailers, or videos created by users themselves, can be accessed via the Internet portal. Each time one of the individual pages of this website, which is operated by us and on which a YouTube component (YouTube video) has been integrated, is accessed, the Internet browser on your IT system is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. The services Google WebFonts, Google Video, and Google Photo can also be downloaded from YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/de/ . As part of this technical process, YouTube and Google are informed about which specific subpage of our website you are visiting.

If you are logged in to YouTube at the same time, YouTube recognizes which specific subpage of our website you are visiting when you call up a subpage that contains a YouTube video. This information is collected by YouTube and Google and assigned to your YouTube account.

YouTube and Google receive information via the YouTube component that you have visited our website whenever you are logged into YouTube at the same time as visiting our website; this occurs regardless of whether you click on a YouTube video or not. If you do not want this information to be transmitted to YouTube and Google, you can prevent this by logging out of your YouTube account before visiting our website.

These processing operations are carried out exclusively with your express consent in accordance with Art. 6 (1) (a) GDPR.

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This means that an adequacy decision has been made in accordance with Art. 45 GDPR -GVO, so that personal data may be transferred without further guarantees or additional measures.

You can view YouTube’s privacy policy at https://www.google.de/intl/de/policies/privacy/.

14.8 YouTube videos in extended data protection mode (YouTube NoCookies)

Some subpages of our website contain links or connections to YouTube. In general, we are not responsible for the content of websites to which links are provided.

However, if you follow a link to YouTube, we would like to point out that YouTube stores its users’ data (e.g., personal information, IP address) in accordance with its own data usage guidelines and uses it for business purposes. YouTube is operated by YouTube, LLC, 901 Cherry Ave.,

San Bruno, CA 94066, USA.

We also embed videos stored on YouTube directly on some subpages of our website. When this is done, content from the YouTube website is displayed in parts of a browser window. When you visit a (sub)page of our website that has YouTube videos embedded, a connection to the YouTube servers is established and the content is displayed on the website by notifying your browser.

YouTube content is only embedded in “extended data protection mode.” YouTube itself provides this mode and thus ensures that YouTube does not initially store any cookies on your device. However, when you visit the relevant pages, your IP address and, if applicable, other data will be transmitted, thereby revealing which of our web pages you have visited. However, this information cannot be attributed to you unless you have logged in to YouTube or another Google service before visiting the page or are permanently logged in. As soon as you start playing an embedded video by clicking on it, YouTube only stores cookies on your device that do not contain any personally identifiable data, unless you are currently logged in to a Google service. These cookies can be prevented by adjusting your browser settings and extensions.

Requesting the video also constitutes your consent to the placement of the corresponding cookie (Art. 6 (1) (a) GDPR).

This US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

You can view YouTube’s privacy policy at: https://www.google.de/intl/de/policies/privacy/.

Your rights as a data subject

15.1 Right to confirmation

You have the right to request confirmation from us as to whether personal data concerning you is being processed.

15.2 Right to information Art. 15 GDPR

You have the right to obtain from us, free of charge, information about the personal data stored about you and a copy of this data in accordance with the statutory provisions.

15.3 Right to rectification Art. 16 GDPR

You have the right to request the rectification of inaccurate personal data concerning you. Furthermore, you have the right to request the completion of incomplete personal data, taking into account the purposes of the processing.

15.4 Erasure Art. 17 GDPR

You have the right to request that we erase personal data concerning you without undue delay if one of the legally prescribed reasons applies and if the processing or storage is not necessary.

15.5 Restriction of processing Art. 18 GDPR

You have the right to request that we restrict processing if one of the legal requirements is met.

15.6 Data portability Art. 20 GDPR

You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used, and machine-readable format. You also have the right to transmit this data to another controller without hindrance from us, to whom the personal data was provided, provided that the processing is based on consent pursuant to Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and the processing is carried out using automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

Furthermore, when exercising your right to data portability pursuant to Art. 20(1) 1 of the GDPR, you have the right to have the personal data transmitted directly from one controller to another controller, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.

15.7 Objection Art. 21 GDPR

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Art. 6 (1) (e) (data processing in the public interest) or (f) (data processing based on a balancing of interests) GDPR.

This also applies to profiling based on these provisions within the meaning of Art. 4 No. 4 GDPR.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims claims.

In individual cases, we process personal data for the purpose of direct marketing. You can object to the processing of personal data for the purpose of such advertising at any time. This also applies to profiling insofar as it is related to such direct marketing. If you object to us processing your data for direct marketing purposes, we will no longer process your personal data for these purposes.

You also have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you which we process for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) 1 of the GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

You are free to exercise your right to object in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.

15.8 Revocation of consent under data protection law

You have the right to revoke your consent to the processing of personal data at any time with effect for the future.

15.9 Complaint to a supervisory authority

You have the right to complain to a supervisory authority responsible for data protection about our processing of personal data.

Routine storage, deletion, and blocking of personal data

We process and store your personal data only for the period necessary to achieve the purpose of storage or as provided for by the legal provisions to which our company is subject.

If the purpose of storage no longer applies or if a prescribed storage period expires, the personal data is routinely blocked or deleted in accordance with the statutory provisions.

Duration of storage of personal data

The criterion for the duration of storage of personal data is the respective statutory retention period. After expiry of this period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfillment of a contract or for the initiation of a contract.

Up-to-dateness and changes to the privacy policy

This privacy policy is currently valid and was last updated in October 2025.

Due to the further development of our website and offers or due to changed legal or official requirements, it may be necessary to change this privacy policy. You can access and print out the current privacy policy at any time on the website at “https://clicks.digital/datenschutzerklaerung”.

This privacy policy was created with the support of the data protection software: audatis MANAGER.