Privacy policy | clicks digital GmbH

1. introduction

With the following information, we would like to give you as a “data subject” an overview of the processing of your personal data by us and your rights under the data protection laws. As a matter of principle, it is possible to use our Internet pages without entering personal data. However, if you want to use special services of our enterprise via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain your consent.

The processing of personal data, such as your name, address, or e-mail address, shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the “clicks digital GmbH”. By means of this data protection declaration, we would like to inform you about the scope and purpose of the personal data collected, used and processed by us.

As the controller, we have implemented numerous technical and organisational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, internet-based data transmissions can always have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are also free to transmit personal data to us by alternative means, for example by telephone or by post.

You can also take simple and easy-to-implement measures to protect yourself against unauthorised access to your data by third parties. Therefore, we would like to provide you with some information on the secure handling of your data:

Protect your account (login, user or customer account) and your IT system (computer, laptop, tablet or mobile device) with strong passwords.
Only you should have access to the passwords.
Make sure that you only use your passwords for one account (login, user or customer account) at a time.
Do not use one password for different websites, applications or online services.
Especially when using publicly accessible IT systems or IT systems shared with other people, make sure you log out after each login to a website, application or online service.

Passwords should consist of at least 12 characters and be chosen so that they cannot be easily guessed. Therefore, they should not contain common words from everyday life, your own name or names of relatives, but upper and lower case, numbers and special characters.

2. responsible person

The responsible party within the meaning of the DS-GVO is:

clicks digital GmbH

An der Mauer 1, 01067 Dresden, Germany

Representative of the responsible person:

3. data protection officer

You can reach the data protection officer as follows:

DataOrga®GmbH
Executive Director/CEO, Data Protection Officer TÜV®,
IT Security Officer (TÜV)
Ingo Krause
Postal address:
Data Protection Officer
c/o clicks digital GmbH, An der Mauer 1, 01067 Dresden, Germany

You can contact our data protection officer directly at any time with all questions and suggestions regarding data protection.

4. Definitions

The data protection declaration is based on the terms used by the European Directive and Ordinance Maker when issuing the Basic Data Protection Regulation (DS-GVO). Our data protection declaration should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this data protection declaration:

4.1 Personal data

Personal data is any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

4.2 Data subject

Data subject means any identified or identifiable natural person whose personal data are processed by the controller (our company).

4.3 Processing

Processing means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

4.4 Restriction of Processing

Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.

4.5 Profiling

Profiling is any automated processing of personal data which consists in using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or change of location.

4.6 Pseudonymisation

Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

4.7 Processor

Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the Controller.

4.8 Recipient

Recipient means a natural or legal person, public authority, agency or other body to whom Personal Data are disclosed, whether or not a third party. However, public authorities that may receive personal data in the context of a specific investigative task under Union or Member State law shall not be considered as recipients.

4.9 Third party

Third party means a natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons authorised to process the personal data under the direct responsibility of the controller or the processor.

4.10. Consent

Consent means any freely given specific and informed indication of the data subject’s wishes, in the form of a statement or other unambiguous affirmative act, by which the data subject signifies his or her agreement to the processing of personal data relating to him or her.

5. Legal basis for processing

Art. 6 para. 1 lit. a DS-GVO (in conjunction with § 25 para. 1 TTDSG) serves as the legal basis for our company for processing operations in which we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations that are necessary for a delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 (1) lit. b DS-GVO. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in the case of enquiries about our products or services.

If our company is subject to a legal obligation by which the processing of personal data becomes necessary, such as for the fulfilment of tax obligations, the processing is based on Art. 6 (1) lit. c DS-GVO.

In rare cases, the processing of personal data might become necessary in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and as a result his or her name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 (1) (d) DS-GVO.

Finally, processing operations could be based on Art. 6(1)(f) DS-GVO. Processing operations which are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject are not overridden. Such processing operations are permitted to us in particular because they were specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if you are a customer of our company (recital 47 sentence 2 DS-GVO).

6. technology

6.1 SSL/TLS encryption

This site uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact requests that you send to us as the operator. You can recognise an encrypted connection by the fact that the address line of the browser contains a “https://” instead of a “http://” and by the lock symbol in your browser line.

We use this technology to protect your transmitted data.

6.2 Data collection when visiting the website

When you use our website for information purposes only, i.e. if you do not register or otherwise transmit information to us, we only collect the data that your browser transmits to our server (in so-called “server log files”). Our website collects a series of general data and information each time you or an automated system access a page. This general data and information is stored in the server log files. The following can be recorded

browser types and versions used,
the operating system used by the accessing system,
the website from which an accessing system accesses our website (so-called referrer),
the sub-websites which are accessed via an accessing system on our website,
the date and time of an access to the website,
an abbreviated Internet protocol address (anonymised IP address) as well as,
the Internet service provider of the accessing system.

When using this general data and information, we do not draw any conclusions about your person. This information is rather required in order to

deliver the contents of our website correctly,
optimise the contents of our website as well as the advertising for it
to ensure the permanent functionality of our IT systems and the technology of our website, and
to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack.

Therefore, the data and information collected is, on the one hand, evaluated statistically and, on the other hand, evaluated with the aim of increasing the data protection and data security of our enterprise so as to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from any personal data provided by a data subject.

The legal basis for data processing is Art. 6 para. 1 lit. f DS-GVO. Our legitimate interest follows from the data collection purposes listed above.

6.3 Cloudflare (Content Delivery Network)

Our website uses functions of CloudFlare. The provider is CloudFlare, Inc. 665 3rd St. #200, San Francisco, CA 94107, USA.

CloudFlare offers a globally distributed content delivery network with DNS. Technically, the transfer of information between your browser and our website is routed through CloudFlare’s network. CloudFlare is thus able to analyse the data traffic between users and our websites, for example, in order to detect and ward off attacks on our services. In addition, CloudFlare may store cookies on your computer for optimisation and analysis.

We have concluded a corresponding agreement with Cloudflare on the basis of the German Data Protection Regulation (DS-GVO) for commissioned processing or in accordance with EU standard contractual clauses. Cloudflare collects statistical data about visits to this website. The access data includes: Name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider. Cloudflare uses the log data for statistical evaluations for the purpose of the operation, security and optimisation of the offer.

If you have consented to Cloudflare being used, the legal basis for the processing of personal data is Art. 6 (1) lit. a DS-GVO. In addition, we have a legitimate interest in using Cloudflare to optimise our online offering and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit. f DS-GVO. The personal data will be retained for as long as they are required to fulfil the purpose of the processing. The data will be deleted as soon as they are no longer required to achieve the purpose.

The transfer of your personal data to the USA takes place on the basis of the standard contractual clauses.

You can find more information about CloudFlare at: https://www.cloudflare.com/privacypolicy/.

6.4 Hosting by Hetzner

We host our website at Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen (hereinafter referred to as Hetzner).

When you visit our website, your personal data (e.g. IP addresses in log files) are processed on Hetzner’s servers.

The use of Hetzner is based on Art. 6 para. 1 lit. f DS-GVO. We have a legitimate interest in the most reliable presentation and provision as well as safeguarding of our website.

We have concluded an order processing agreement (AVV) pursuant to Art. 28 DS-GVO with Hetzner. This is a contract required by data protection law, which ensures that Hetzner only processes the personal data of our website visitors in accordance with our instructions and in compliance with the DS-GVO.

You can find more information on Hetzner’s data protection provisions at: https://www.hetzner.com/de/rechtliches/datenschutz

7. Newsletter dispatch

7.1 Sending newsletters to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those already purchased from our range by e-mail. In accordance with Section 7 (3) of the German Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. In this respect, the data processing is carried out solely on the basis of our legitimate interest in personalised direct advertising in accordance with Art. 6 Para. 1 lit. f DS-GVO. If you have initially objected to the use of your e-mail address for this purpose, we will not send you any e-mails. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible person named at the beginning. This will only incur transmission costs for you according to the basic rates. After receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.

7.2 Advertising newsletter

On our website, you are given the opportunity to subscribe to our company newsletter. Which personal data are transmitted to us when ordering the newsletter, results from the input mask used for this purpose.

We inform our customers and business partners about our offers at regular intervals by means of a newsletter. The newsletter of our company can only be received by you if

you have a valid e-mail address and
you have registered to receive the newsletter.

For legal reasons, a confirmation e-mail will be sent to the e-mail address you entered for the first time for the newsletter dispatch using the double opt-in procedure. This confirmation email is used to check whether you, as the owner of the email address, have authorised receipt of the newsletter.

When you register for the newsletter, we also store the IP address of the IT system used by you at the time of registration as well as the date and time of registration, which is assigned by your Internet service provider (ISP). The collection of this data is necessary in order to be able to trace the (possible) misuse of your email address at a later date and therefore serves our legal protection.

The personal data collected in the context of a registration for the newsletter is used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes in the technical circumstances. No personal data collected as part of the newsletter service will be passed on to third parties. You can cancel your subscription to our newsletter at any time. The consent to the storage of personal data that you have given us for the newsletter dispatch can be revoked at any time. For the purpose of revoking consent, you will find a corresponding link in each newsletter. Furthermore, it is also possible to unsubscribe from the newsletter mailing directly on our website at any time or to inform us of this in another way.

The legal basis for data processing for the purpose of sending the newsletter is Art. 6 Para. 1 lit. a DS-GVO.

7.3 CleverReach

This website uses CleverReach to send newsletters. The provider is CleverReach GmbH & Co. KG, (CRASH Building), Schafjückenweg 2, 26180 Rastede. CleverReach is a service with which the newsletter dispatch can be organised and analysed. The data you enter for the purpose of receiving the newsletter (e.g. the e-mail address) is stored on CleverReach’s servers in Germany or Ireland.

Our newsletters sent with CleverReach enable us to analyse the behaviour of the newsletter recipients. Among other things, we can analyse how many recipients have opened the newsletter message and how often which link in the newsletter was clicked. With the help of so-called conversion tracking, it can also be analysed whether a predefined action (e.g. the purchase of a product on our website) has taken place after clicking on the link in the newsletter. For more information on data analysis through CleverReach newsletters, please visit: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.

The data processing is based on your consent (Art. 6 para. 1 lit. a DS-GVO). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

If you do not want CleverReach to analyse your data, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. Furthermore, you can also unsubscribe directly on the website.

You can revoke your consent at any time. You can also prevent processing at any time by unsubscribing from the newsletter. You can also prevent the storage of cookies by setting your web browser accordingly. You can also prevent the storage and transmission of personal data by deactivating JavaScript in your web browser or installing a JavaScript blocker (e.g. https://noscript.net or https://www.ghostery.com). We would like to point out that these measures may mean that not all functions of our website are available.

The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of CleverReach after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. e-mail addresses for the member area) remain unaffected by this.

You can view the data protection provisions of CleverReach at: https://www.cleverreach.com/de/datenschutz/.

8. our activities in social networks

So that we can also communicate with you in social networks and inform you about our services, we are represented there with our own pages. If you visit one of our social media pages, we are jointly responsible for the processing operations triggered by this, within the meaning of Art. 26 DS-GVO, with the provider of the respective social media platform.

We are not the original provider of these pages, but merely use them within the scope of the possibilities offered to us by the respective providers.

As a precaution, we therefore point out that your data may also be processed outside the European Union or the European Economic Area. Use may therefore be associated with data protection risks for you, as it may be more difficult to protect your rights, e.g. to information, deletion, objection, etc., and the processing in the social networks often takes place directly for advertising purposes or for the analysis of user behaviour by the providers, without this being able to be influenced by us. If usage profiles are created by the provider, cookies are often used or the usage behaviour is assigned to your own member profile of the social networks.

The described processing of personal data is carried out in accordance with Art. 6 (1) lit. f DS-GVO on the basis of our legitimate interest and the legitimate interest of the respective provider in order to be able to communicate with you in a timely manner or to inform you about our services. If you have to give your consent to data processing as a user with the respective providers, the legal basis refers to Art. 6 (1) lit. a DS-GVO in conjunction with Art. 7 DS-GVO. Art. 7 DS-GVO.

As we do not have access to the providers’ databases, we would like to point out that it is best to exercise your rights (e.g. to information, correction, deletion, etc.) directly with the respective provider. Further information on the processing of your data in the social networks is listed below under the respective social network provider used by us:

8.1 Facebook

(Co-)responsible for data processing in Europe:

Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

https://www.facebook.com/about/privacy

8.2 Instagram

(Co-) controller for data processing in Germany:

Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

https://instagram.com/legal/privacy/

8.3 LinkedIn

(Co-) controller for data processing in Europe:

LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland.

https://www.linkedin.com/legal/privacy-policy

8.4 XING (New Work SE)

(Co-)responsible for data processing in Germany:

New Work SE, Am Strandkai 1, 20457 Hamburg, Germany.

https://privacy.xing.com/de/datenschutzerklaerung

Information requests for XING members:

https://www.xing.com/settings/privacy/data/disclosure

9. social media plugins

9.1 Facebook Plugin

We have integrated components of the company Facebook on this website. Facebook is a social network.

A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences or enables the internet community to provide personal or company-related information. Facebook allows users of the social network, among other things, to create private profiles, upload photos and network via friend requests.

Facebook’s operating company is Facebook, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller of personal data is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time you access one of the individual pages of this website that is operated by us and on which a Facebook component (Facebook plugin) has been integrated, the internet browser on your IT system is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plugins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. Within the scope of this technical procedure, Facebook receives information about which specific sub-page of our website is visited by you.

If you are logged in to Facebook at the same time, Facebook recognises which specific sub-page of our website you are visiting each time you call up our website and for the entire duration of your respective stay on our website. This information is collected by the Facebook component and assigned to the respective Facebook account by Facebook. If you click on one of the Facebook buttons integrated on our website, for example the “Like” button, or if you post a comment, Facebook assigns this information to your personal Facebook user account and stores this personal data.

Facebook always receives information via the Facebook component that you have visited our website if you are logged into Facebook at the same time as calling up our website; this takes place regardless of whether you have clicked on the Facebook component or not. If you do not want this information to be transmitted to Facebook, you can prevent it from being transmitted by logging out of your Facebook account before accessing our website.

The data policy published by Facebook, which can be accessed at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect privacy. In addition, various applications are available that make it possible to suppress the transmission of data to Facebook. You can use such applications to suppress the transmission of data to Facebook.

10. web analysis

10.1 Facebook Pixel (Custom Audience)

This website uses the “Facebook Pixel” of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA (“Meta”). If explicit consent is given, this allows the behaviour of users to be tracked after they have seen or clicked on a Facebook advertisement. This procedure is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help to optimise future advertising measures.

The data collected is anonymous for us and therefore does not allow us to draw conclusions about the identity of the users. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes, in accordance with the Facebook data usage policy (https://www.facebook.com/about/privacy/). This enables Meta and its partners to place advertisements on and outside of Facebook. A cookie may also be stored on your computer for these purposes.

These processing operations are only carried out if explicit consent is given in accordance with Art. 6 (1) a DS-GVO.

10.2 Google Analytics Universal

On our websites, we use Google Analytics, a web analytics service provided by Google Ireland Limited (https://www.google.de/intl/de/about/), Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). In this context, pseudonymised usage profiles are created and cookies (see point “Cookies”) are used. The information generated by the cookie about your use of this website such as.

the browser type/version
the operating system used,
the referrer URL (the previously visited page),
the host name of the accessing computer (IP address) and
the time of the server request,

are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website and internet use for the purposes of market research and demand-oriented design of these internet pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymised so that an allocation is not possible (IP masking).

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

These processing operations will only be carried out if you have given your express consent in accordance with Art. 6 Para. 1 lit. a DS-GVO.

You can also prevent the collection of data generated by the cookie and related to your use of the website (incl. your IP address) as well as the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).

You can view the data protection provisions of Google Analytics at: https://support.google.com/analytics/answer/6004245?hl=de.

10.3 Google Analytics Remarketing

We have integrated Google Remarketing services on this website. The company operating the Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Remarketing is a function of Google AdWords that enables a company to display advertisements to Internet users who have previously visited the company’s website. The integration of Google Remarketing thus allows a company to create user-related advertising and consequently to display interest-relevant advertisements to the Internet user.

The purpose of Google Remarketing is to display interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or on other websites that are tailored to the individual needs and interests of Internet users.

Google Remarketing sets a cookie on the IT system of the data subject. By setting the cookie, Google is able to recognise the visitor to our website when he or she subsequently visits websites that are also members of the Google advertising network. Each time you visit a website on which the Google Remarketing service has been integrated, your internet browser automatically identifies itself to Google. As part of this technical procedure, Google obtains knowledge of personal data, such as your IP address or surfing behaviour, which Google uses, among other things, to display interest-relevant advertising.

By means of the cookie, personal information, such as the websites you visit, is stored. Each time you visit our website, personal data, including your IP address, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

These processing operations will only take place if express consent is given in accordance with Art. 6 Para. 1 lit. a DS-GVO.

The data protection provisions of Google analytics Remarketing can be viewed at: https://www.google.de/intl/de/policies/privacy/.

10.4 Hotjar

This website uses Hotjar. The provider is Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta.

Hotjar is a tool used to analyse your user behaviour on this website. Hotjar allows us to record, among other things, your mouse movements, scrolling movements and clicks. Hotjar can also determine how long you have stayed with the mouse pointer on a certain spot. Hotjar uses this information to create so-called heat maps, which can be used to determine which areas of the website visitors prefer to look at.

Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you abandoned your entries in a contact form (so-called conversion funnels). In addition, Hotjar can be used to obtain direct feedback from website visitors. This function serves to improve the website operator’s web offerings.

Hotjar uses cookies. Cookies are small text files that are stored on your computer and saved by your browser. They serve to make our offer more user-friendly, effective and secure. In particular, these cookies allow us to determine whether this website has been visited with a particular end device or whether the Hotjar functions have been deactivated for the browser in question. Hotjar cookies remain on your terminal device until you delete them.

These processing operations are only carried out if explicit consent is given in accordance with Art. 6 Para. 1 lit. a DS-GVO.

You can find more information on Hotjar at: https://help.hotjar.com/hc/en-us/categories/115001323967-About-Hotjar.

10.5 HubSpot

We use HubSpot functions on this website. The provider is HubSpot, Inc, 25 First Street, Cambridge, MA 02141, USA.

HubSpot tracks visitors to our website using browser cookies. Each time you access our website, HubSpot checks whether a HubSpot tracking cookie is set. If no such cookie is already set on your browser, a HubSpot cookie will be set on your browser – provided you give your consent to this – which will record all our web pages that you access later on.

With regard to HubSpot’s handling of tracking cookies, please note the following:

Your visit to our websites will only be tracked using the HubSpot cookie if you have given your consent to the setting of the HubSpot cookie or all tracking cookies.
If you fill out and submit one of the forms on our websites (e.g. a contact form) and have given your consent to the setting of the HubSpot cookie, HubSpot will associate your previous page views resulting from the tracking cookie with the form you submitted.
If you have already been in contact with us, your email address submitted via the form will be assigned to the information already stored by us.
If you delete all your cookies or specifically the HubSpot cookies, you will be considered a new visitor on our websites and a new cookie will be set. However, HubSpot automatically duplicates all form submissions received from the same email address, even if different browser cookies have been assigned to those submissions.
Since cookies are only set once on a browser, submissions from two people sharing a single computer will be associated with the same contact record. This cookie deduplication ensures that if a contact sends forms to your website from different email addresses, all submissions are assigned to a single contact record in HubSpot.
HubSpot associates page views with a contact when the contact clicks a link in a tracked marketing email that continues to a page where the HubSpot tracking code is installed.

These processing operations only take place when explicit consent is given in accordance with Art. 6 (1) lit. a DS-GVO. Your data will be stored until you withdraw your consent.

The transfer of your personal data to the USA takes place on the basis of the standard contractual clauses.

You can find more information about HubSpot at: https://legal.hubspot.com/privacy-policy.

10.6 LinkedIn Analytics

On this website, we use the retargeting tool as well as the conversion tracking of LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland (LinkedIn).

For this purpose, the LinkedIn Insight Tag is integrated on our website, which enables LinkedIn to collect statistical data about your visit and use of our website and to provide us with corresponding aggregated statistics on this basis. In addition, the service serves to be able to show you interest-specific and relevant offers and recommendations after you have informed yourself about certain services, information and offers on the website. The relevant information is stored in a cookie.

As a rule, the following data is collected and processed:

IP address
Device information
Browser information
Referrer URL and
timestamp

These processing operations are only carried out if you have given your express consent in accordance with Art. 6 (1) lit. a DS-GVO. Your data will be stored until you withdraw your consent.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited. Personal data are kept for as long as they are necessary to fulfil the purpose of processing. The data will be deleted as soon as they are no longer necessary to achieve the purpose.

In the context of processing via LinkedIn, data may be transferred to the USA and Singapore. The security of the transfer is regularly ensured via so-called standard contractual clauses, which guarantee that the processing of personal data is subject to a level of security that corresponds to that of the GDPR. If the standard contractual clauses are not sufficient to establish an adequate level of security, consent will be obtained from you in accordance with Art. 49 (1) lit. a DS-GVO.

You can find more information on LinkedIn’s data protection provisions at: https://de.linkedin.com/legal/privacy-policy.

10.7 Microsoft Clarity

On our websites, we use the service Microsoft Clarity (“Clarity”), a web analytics service provided by Microsoft Corp, One Microsoft Way, Redmond, Washington, USA.

In this context, pseudonymised usage profiles are created and cookies are set on your end device.

Processed data include:

the browser type/version,
the operating system used,
the referrer URL (the previously visited page),
the host name of the accessing computer (IP address),
user behaviour on the visited website ,
mouse movements and clicks,

The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website and internet use for the purposes of market research and demand-oriented design of our websites.

These processing operations are only carried out if express consent has been given in accordance with Art. 6 Para. 1 lit. a DS-GVO.

You can view Microsoft’s privacy policy at: https://privacy.microsoft.com/de-de/privacystatement.

11 Advertising

11.1 Google Ads

Our website uses the functions of Google Ads. This allows us to advertise this website in Google search results, as well as on third-party websites. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your terminal device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you have visited.

Further data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalise the ads you view on the web. In this case, if you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data in order to form target groups.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 (1) lit. a DS-GVO.

You can view the data protection provisions and further information from Google Ads at: https://www.google.com/policies/technologies/ads/.

11.2 Google AdSense

We have integrated Google AdSense on this website. The operating company of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google AdSense is an online service that enables the placement of advertisements on third-party websites. Google AdSense is based on an algorithm which selects the advertisements displayed on third-party sites in accordance with the content of the respective third-party site. Google AdSense allows interest-related targeting of the Internet user, which is implemented by generating individual user profiles.

The purpose of the Google AdSense component is the integration of advertisements on our website. Google-AdSense sets a cookie on your IT system. By setting the cookie, Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA, is enabled to analyse the use of our website. Each time you call up one of the individual pages of this website that is operated by us and on which a Google AdSense component has been integrated, the Internet browser on your IT system is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and the settlement of commissions. In the course of this technical procedure, Alphabet Inc. obtains knowledge of personal data, such as your IP address, which Alphabet Inc. uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis, whereby a statistical evaluation can be carried out. By means of the embedded tracking pixel, Alphabet Inc. can recognise whether and when a web page has been opened by your IT system and which links you have clicked on. Among other things, tracking pixels are used to evaluate the flow of visitors to a website.

Via Google AdSense, personal data and information, which also includes the IP address and is necessary for the collection and billing of the advertisements displayed, are transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may disclose this personal data collected via the technical procedure to third parties.

These processing operations are only carried out if express consent is given in accordance with Art. 6 para. 1 lit. a DS-GVO.

You can view the data protection provisions and further information from Google AdSense at: https://www.google.de/intl/de/adsense/start/ and at https://www.google.com/policies/technologies/ads/.

12. partner and affiliate programmes

12.1 DoubleClick

This website contains components of DoubleClick by Google. DoubleClick is a brand of Google (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland), under which special online marketing solutions are marketed to advertising agencies and publishers.

DoubleClick by Google transfers data to the DoubleClick server with each impression as well as with clicks or other activities. Each of these data transfers triggers a cookie request to your browser. If the browser accepts this request, DoubleClick sets a cookie on your IT system. The purpose of the cookie is to optimise and display advertising. The cookie is used, among other things, to serve and display user-relevant advertising and to create reports on advertising campaigns or to improve them. Furthermore, the cookie is used to avoid multiple displays of the same advertisement.

DoubleClick uses a cookie ID, which is required to process the technical procedure. The cookie ID is needed, for example, to display an advertisement in a browser. DoubleClick can also use the cookie ID to record which advertisements have already been displayed in a browser in order to avoid duplicate placements. Furthermore, the cookie ID enables DoubleClick to record conversions.

A DoubleClick cookie does not contain any personal data. However, a DoubleClick cookie may contain additional campaign identifiers. A campaign identifier serves to identify the campaigns with which you have already been in contact.

Each time you call up one of the individual pages of this website which is operated by us and on which a DoubleClick component has been integrated, the internet browser on your IT system is caused by the respective DoubleClick component to transmit data to Google for the purpose of online advertising and the settlement of commissions. As part of this technical process, Google obtains knowledge of data that Google also uses to generate commission statements. Among other things, Google can track the fact that you have clicked on certain links on our website.

These processing operations are only carried out if express consent is given in accordance with Art. 6 Para. 1 lit. a DS-GVO.

You can view the privacy policy of DoubleClick by Google at: https://www.google.com/intl/de/policies/.

13 Plugins and other services

13.1 Google Photos

We use the online service of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, to store images that are embedded on our homepage.

Embedding is the integration of specific third-party content (text, video or image data) that is provided by another website (Google Photos) and then appears on our own website (our website). A so-called embedding code is used for embedding. If we have integrated an embedding code, the external content from Google Photos is displayed immediately by default as soon as one of our web pages is visited.

Your IP address is transmitted to Google Photos via the technical implementation of the embed code, which enables the display of the images from Google Photos. Furthermore, Google Photos records our website, the browser type used, the browser language, the time and the length of access. In addition, Google Photos may collect information about which of our sub-pages you have visited and which links have been clicked on, as well as other interactions that you have carried out when visiting our site. This data may be stored and analysed by Google Photos.

These processing operations will only be carried out if you have given your express consent in accordance with Art. 6 Para. 1 lit. a DS-GVO.

You can view Google’s privacy policy at: https://www.google.com/policies/privacy/.

13.2 Google reCAPTCHA

On this website we use the reCAPTCHA function. The operating company of Google reCAPTCHA is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies with headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The reCAPTCHA function is primarily used to distinguish whether an entry is made by a natural person or is misused by machine and automated processing. The service also includes the sending of the IP address and any other data required by Google for the reCAPTCHA service to Google.

These processing operations are only carried out if express consent has been given in accordance with Art. 6 (1) a DS-GVO.

Further information on Google reCAPTCHA and Google’s privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/.

13.3 Google Tag Manager

On this website we use the Google Tag Manager service. The operating company of Google Tag Manager is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies with headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Through this tool, “website tags” (i.e. keywords that are integrated into HTML elements) can be implemented and managed via an interface. By using the Google Tag Manager, we can automatically track which button, link or personalised image you have actively clicked on and can then record which contents of our website are of particular interest to you.

The tool also triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If you have opted out at the domain or cookie level, this will remain in place for all tracking tags implemented with Google Tag Manager.

These processing operations are only carried out if explicit consent has been given in accordance with Art. 6 (1) lit. a DS-GVO.

Further information on Google Tag Manager and Google’s privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/.

13.4 Google WebFonts

Our website uses so-called Web Fonts for the uniform display of fonts. The Google WebFonts are provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies with headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

These processing operations are only carried out if express consent is given in accordance with Art. 6 (1) a DS-GVO.

Further information on Google WebFonts and Google’s privacy policy can be found at: https://developers.google.com/fonts/faq ; https://www.google.com/policies/privacy/.

13.5 Vimeo (videos)

Plugins of the video portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA are integrated on our website. When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the Vimeo servers. The content of the plugin is transmitted by Vimeo directly to your browser and integrated into the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted by your browser directly to a Vimeo server in the USA and stored there.

If you are logged in to Vimeo, Vimeo can directly assign your visit to our website to your Vimeo account. If you interact with the plugins (e.g. by clicking on the start button of a video), this information is also transmitted directly to a Vimeo server and stored there.

If you do not want Vimeo to assign the data collected via our website directly to your Vimeo account, you must log out of Vimeo before visiting our website.

The Google Analytics tracking tool is automatically integrated into videos from Vimeo that are embedded on our site. This is Vimeo’s own tracking, to which we have no access and which cannot be influenced by our site. Google Analytics uses so-called “cookies” for tracking, which are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.

These processing operations are only carried out if express consent is given in accordance with Art. 6 (1) lit. a DS-GVO.

You can view Vimeo’s privacy policy at: https://vimeo.com/privacy.

13.6 YouTube (videos)

We have integrated YouTube components on this website. The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

If you are logged in to YouTube at the same time, YouTube recognises which specific subpage of our website you are visiting when you call up a subpage that contains a YouTube video. This information is collected by YouTube and Google and assigned to your YouTube account.

YouTube and Google always receive information via the YouTube component that you have visited our website if you are logged into YouTube at the same time as calling up our website; this takes place regardless of whether you click on a YouTube video or not. If you do not want this information to be transmitted to YouTube and Google, you can prevent the transmission by logging out of your YouTube account before accessing our website.

These processing operations are only carried out if you have given your express consent in accordance with Art. 6 (1) lit. a DS-GVO.

You can view YouTube’s privacy policy at https://www.google.de/intl/de/policies/privacy/.

14. your rights as a data subject

14.1 Right to confirmation

You have the right to request confirmation from us as to whether personal data relating to you is being processed.

14.2 Right to information Art. 15 DS-GVO

You have the right to obtain from us, at any time and free of charge, information about the personal data stored about you as well as a copy of this data in accordance with the legal provisions.

14.3 Right to rectification Art. 16 DS-GVO

You have the right to demand that incorrect personal data concerning you be corrected. You also have the right to request that incomplete personal data be completed, taking into account the purposes of the processing.

14.4 Deletion Art. 17 DS-GVO

You have the right to demand that we delete the personal data concerning you without delay, provided that one of the reasons provided for by law applies and insofar as the processing or storage is not necessary.

14.5 Restriction of processing Art. 18 DS-GVO

You have the right to demand that we restrict processing if one of the legal requirements applies.

14.6 Data portability Art. 20 DS-GVO

You have the right to receive the personal data concerning you, which has been provided to us by you, in a structured, common and machine-readable format. You also have the right to transfer this data to another controller without hindrance from us to whom the personal data has been provided, provided that the processing is based on consent pursuant to Art. 6(1)(a) DS-GVO or Art. 9(2)(a) DS-GVO or on a contract pursuant to Art. 6(1)(b) DS-GVO and the processing is carried out with the aid of automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

Furthermore, when exercising your right to data portability pursuant to Article 20(1) of the GDPR, you have the right to have the personal data transferred directly from one controller to another controller, insofar as this is technically feasible and insofar as this does not adversely affect the rights and freedoms of other persons.

14.7 Objection Art. 21 DS-GVO

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Art. 6(1)(e) (data processing in the public interest) or (f) (data processing on the basis of a balance of interests) DS-GVO.

This also applies to profiling based on these provisions within the meaning of Art. 4 No. 4 DS-GVO.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the purpose of asserting, exercising or defending legal claims.

In individual cases, we process personal data in order to carry out direct advertising. You may object to the processing of personal data for the purpose of such advertising at any time. This also applies to profiling, insofar as it is connected with such direct advertising. If you object to us processing your personal data for direct marketing purposes, we will no longer process the personal data for these purposes.

In addition, you have the right to object on grounds relating to your particular situation to the processing of personal data concerning you which is carried out by us for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) of the Data Protection Regulation, unless such processing is necessary for the performance of a task carried out in the public interest.

You are free to exercise your right to object in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.

14.8 Revocation of consent under data protection law

You have the right to revoke consent to the processing of personal data at any time with effect for the future.

14.9 Complaint to a supervisory authority

You have the right to complain about our processing of personal data to a supervisory authority responsible for data protection.

15. Routine storage, deletion and blocking of personal data

We process and store your personal data only for the period of time necessary to achieve the purpose of storage or if this has been provided for by the legal provisions to which our company is subject.

If the purpose of storage no longer applies or if a prescribed storage period expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

16. Duration of the storage of personal data

The criterion for the duration of storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfilment or initiation of the contract.

17. up-to-dateness and amendment of the data protection declaration

This data protection declaration is currently valid and has the status: February 2023.

Due to the further development of our Internet pages and offers or due to changed legal or official requirements, it may become necessary to change this data protection declaration. You can access and print out the current data protection declaration at any time on the website at “https://clicks.digital/datenschutzerklaerung”.

This data protection declaration was created with the support of the data protection software: audatis MANAGER.