Privacy policy | clicks digital GmbH

1. introduction

With the following information, we would like to give you as a “data subject” an overview of the processing of your personal data by us and your rights under data protection laws. It is generally possible to use our website without entering personal data. However, if you wish to make use of special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain your consent.

The processing of personal data, such as your name, address or e-mail address, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to “clicks digital GmbH”. By means of this privacy policy, we would like to inform you about the scope and purpose of the personal data we collect, use and process.

As the controller, we have implemented numerous technical and organizational measures to ensure the most complete protection possible for personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are free to transmit personal data to us by alternative means, for example by telephone or post.

You too can take simple and easy-to-implement measures to protect yourself against unauthorized access to your data by third parties. We would therefore like to give you some tips on how to handle your data securely:

Protect your account (login, user or customer account) and your IT system (computer, laptop, tablet or mobile device) with secure passwords.
Only you should have access to the passwords.
Make sure that you only ever use your passwords for one account (login, user or customer account).
Do not use the same password for different websites, applications or online services.
Especially when using publicly accessible IT systems or IT systems shared with other people, you should always log out after logging in to a website, application or online service.

Passwords should consist of at least 12 characters and be chosen in such a way that they cannot be easily guessed. Therefore, they should not contain common everyday words, your own name or the names of relatives, but should contain upper and lower case letters, numbers and special characters.

2. responsible person

The controller within the meaning of the GDPR is the:

clicks digital GmbH

An der Mauer 1, 01067 Dresden, Germany

Representative of the responsible person: Herbert Buchhorn

3. data protection officer

You can reach the data protection officer as follows:

DataOrga® GmbH

E-mail: datenschutz@clicks.digital

You can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. definitions

The data protection declaration is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this privacy policy:

4.1 personal data

Personal data is any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

4.2 person concerned

Data subject is any identified or identifiable natural person whose personal data is processed by the controller (our company).

4.3 processing

Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

4.4 restriction of processing

Restriction of processing is the marking of stored personal data with the aim of restricting its future processing.

4.5 profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

4.6 pseudonymization

Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

4.7 processors

Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

4.8 recipient

Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

4.9 third party

Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

4.10 consent

Consent is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

5. legal basis of the processing

Art. 6 para. 1 lit. a) GDPR (in conjunction with § 25 para. 1 TTDSG) serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 para. 1 lit. b) GDPR. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of inquiries about our products or services.

If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6 para. 1 lit. c) GDPR.

In rare cases, it may be necessary to process personal data in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. The processing would then be based on Art. 6 para. 1 lit. d) GDPR.

Ultimately, processing operations could be based on Art. 6 para. 1 lit. f) GDPR. This legal basis is used for processing operations which are not covered by any of the abovementioned legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if you are a customer of our company (Recital 47 Sentence 2 GDPR).

Our services are generally aimed at adults. Persons under the age of 16 may not transmit any personal data to us without the consent of their parents or legal guardians. We do not request personal data from children and young people, do not collect it and do not pass it on to third parties.

6. transmission of data to third parties

Your personal data will not be transferred to third parties for purposes other than those listed below.

We only pass on your personal data to third parties if:

you have given us your express consent in accordance with Art. 6 para. 1 lit. a) GDPR,
the disclosure pursuant to Art. 6 para. 1 lit. f) GDPR is permissible to safeguard our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data,
in the event that there is a legal obligation for disclosure pursuant to Art. 6 para. 1 lit. c) GDPR, and
this is legally permissible and necessary for the processing of contractual relationships with you in accordance with Art. 6 para. 1 lit. b) GDPR.

As part of the processing operations described in this privacy policy, personal data may be transferred to the USA. Companies in the USA only have an adequate level of data protection if they have certified themselves under the EU-US Data Privacy Framework and thus the adequacy decision of the EU Commission pursuant to Art. 45 GDPR applies. We have explicitly stated this for the service providers concerned in the privacy policy. In order to protect your data in all other cases, we have concluded data processing agreements based on the European Commission’s standard contractual clauses. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent may serve as the legal basis for the transfer to third countries in accordance with Art. 49 para. 1 lit. a) GDPR. This may not apply in the case of data transfer to third countries for which the European Commission has issued an adequacy decision pursuant to Art. 45 GDPR.

7. technology

7.1 SSL/TLS encryption

This site uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact requests that you send to us as the operator. You can recognize an encrypted connection by the fact that the address line of the browser contains “https://” instead of “http://” and by the lock symbol in your browser line.

We use this technology to protect your transmitted data.

7.2 Data collection when visiting the website

If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (in so-called “server log files”). Our website collects a range of general data and information each time you or an automated system accesses a page. This general data and information is stored in the server log files. The following can be recorded

browser types and versions used,
the operating system used by the accessing system,
the website from which an accessing system reaches our website (so-called referrer),
the sub-websites which are accessed via an accessing system on our website,
the date and time of access to the website,
a shortened Internet Protocol address (anonymized IP address) and,
the Internet service provider of the accessing system.

When using this general data and information, we do not draw any conclusions about your person. Rather, this information is required in order to

to deliver the content of our website correctly,
to optimize the content of our website and the advertising for it,
to ensure the permanent functionality of our IT systems and the technology of our website, and
to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber-attack.

This collected data and information is therefore evaluated by us both statistically and with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

The legal basis for data processing is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest follows from the data collection purposes listed above.

7.3 Cloudflare (Content Delivery Network)

Our website uses functions of CloudFlare. The provider is CloudFlare, Inc. 665 3rd St. #200, San Francisco, CA 94107, USA.

CloudFlare offers a globally distributed content delivery network with DNS. Technically, the information transfer between your browser and our website is routed via the CloudFlare network. CloudFlare is thus able to analyze the data traffic between users and our websites, for example to detect and ward off attacks on our services. CloudFlare may also store cookies on your computer for optimization and analysis purposes.

We have concluded a corresponding agreement with Cloudflare on the basis of the GDPR for order processing or in accordance with EU standard contractual clauses. Cloudflare collects statistical data about visits to this website. The access data includes: Name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider. Cloudflare uses the log data for statistical evaluations for the purpose of operation, security and optimization of the offer.

If you have consented to the use of Cloudflare, the legal basis for the processing of personal data is Article 6(1)(a) GDPR. We also have a legitimate interest in using Cloudflare to optimize our online offering and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit. f) GDPR. The personal data is stored for as long as it is required to fulfill the purpose of processing. The data will be deleted as soon as it is no longer required to achieve the purpose.

This US company is certified under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

You can find more information about CloudFlare at: https://www.cloudflare.com/privacypolicy/.

7.4 We use the CDN from jsdelivr

On our website, Java-Script code of the company Prospectone Sp. z o.o., ul. Krolweska 65A, 30-081, Krakow, Poland (hereinafter: cdn.jsdelivr.net), a so-called ?Content Delivery Network? (CDN), is reloaded. If you have activated Java Script in your browser and have not installed a Java Script blocker, your browser may transmit personal data to jsdeliver.net. A CDN is a service with the help of which the content of our online offer, in particular large media files such as graphics or scripts, are delivered faster with the help of regionally distributed servers connected via the Internet. For this purpose, the browser you are using must connect to the CDN servers. As a result, the CDN becomes aware that our website has been accessed via your IP address. The use is based on our legitimate interests, i.e. interest in a secure and efficient provision, analysis and optimization of our online offer in accordance with Art. 6 para. 1 lit. f. GDPR. Further information can be found in the privacy policy of jsDelivr: https://www.jsdelivr.com/privacy-policy-jsdelivr-net/

8. cookies

8.1 General information on cookies

Cookies are small files that your browser automatically creates and that are stored on your IT system (laptop, tablet, smartphone, etc.) when you visit our website.

Information is stored in the cookie that results from the connection with the specific end device used. However, this does not mean that we obtain direct knowledge of your identity.

The use of cookies serves to make the use of our website more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site.

In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your end device for a specified period of time. If you visit our site again to use our services, it is automatically recognized that you have already visited us and which entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to statistically record the use of our website and to evaluate our offer for you for the purpose of optimization. These cookies enable us to automatically recognize that you have already visited our website when you visit it again. The cookies set in this way are automatically deleted after a defined period of time. The respective storage duration of the cookies can be found in the settings of the consent tool used.

8.2 Legal basis for the use of cookies

The data processed by the cookies, which are required for the proper functioning of the website, are therefore necessary to safeguard our legitimate interests and those of third parties in accordance with Art. 6 para. 1 lit. f) GDPR.

For all other cookies, you have given your consent to this via our opt-in cookie banner within the meaning of Art. 6 para. 1 lit. a) GDPR.

8.3 Notes on avoiding cookies in common browsers

You can delete cookies, allow only selected cookies or deactivate cookies completely at any time via the settings of the browser you are using. Further information can be found on the support pages of the respective providers:

Chrome: https://support.google.com/chrome/answer/95647?tid=311178978.
Safari: https://support.apple.com/de-at/guide/safari/sfri11471/mac?tid=311178978.
Firefox: https://support.mozilla.org/de/kb/cookies-und-website-daten-in-firefox-loschen?tid=311178978.
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-l%C3%B6schen-63947406-40ac-c3b8-57b9-2a946a29ae09.

8.4 Borlabs Cookie (Consent Management Tool)

We use the WordPress cookie plugin “Borlabs Cookie” from Borlabs GmbH, Rübenkamp 32, 22305 Hamburg, Germany. This service enables us to obtain and manage the consent of website users for data processing.

Borlabs Cookie uses cookies to collect data generated by end users who use our website. When an end user gives consent, the following data, among others, is automatically logged:

Cookie runtime,
Cookie version,
Domain and path of the WordPress page,
Selection in the cookie banner,
UID (a randomly generated ID),

The consent status is also stored in the end user’s browser so that the website can automatically read and follow the end user’s consent in all subsequent page requests and future end user sessions for up to 12 months. The consent data (consent and withdrawal of consent) is stored for three years. The retention period corresponds to the regular limitation period in accordance with Section 195 of the German Civil Code (BGB). The data will then be deleted immediately.

The functionality of the website is not guaranteed without the described processing. The user has no right to object as long as there is a legal obligation to obtain the user’s consent to certain data processing operations, Art. 7 para. 1, 6 para. 1 sentence 1 lit. c) GDPR.

The data collected will not be forwarded to Borlabs GmbH, nor will Borlabs GmbH have access to it.

You can find more information at: https://de.borlabs.io/borlabs-cookie/.

9. newsletter dispatch

9.1 Sending newsletters to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those already purchased from our range by e-mail. In accordance with Section 7 (3) UWG, we do not need to obtain separate consent from you for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f) GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the controller named at the beginning. You will only incur transmission costs for this in accordance with the basic rates. Upon receipt of your objection, the use of your e-mail address for advertising purposes will be discontinued immediately.

9.2 Advertising newsletter

On our website, you are given the opportunity to subscribe to our company’s newsletter. Which personal data is transmitted to us when you subscribe to the newsletter can be seen from the input mask used for this purpose.

We inform our customers and business partners about our offers at regular intervals by means of a newsletter. In principle, you can only receive our company newsletter if

you have a valid e-mail address and
you have registered to receive the newsletter.

For legal reasons, a confirmation email will be sent to the email address you entered for the first time for the newsletter mailing using the double opt-in procedure. This confirmation e-mail is used to check whether you, as the owner of the e-mail address, have authorized the receipt of the newsletter.

When you register for the newsletter, we also store the IP address assigned by your Internet service provider (ISP) of the IT system you are using at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of your e-mail address at a later date and therefore serves our legal protection.

The personal data collected when registering for the newsletter will be used exclusively to send our newsletter. Furthermore, subscribers to the newsletter may be informed by e-mail if this is necessary for the operation of the newsletter service or a registration in this regard, as could be the case in the event of changes to the newsletter offer or changes to the technical circumstances. The personal data collected as part of the newsletter service will not be passed on to third parties. You can cancel your subscription to our newsletter at any time. The consent to the storage of personal data that you have given us for sending the newsletter can be revoked at any time. There is a corresponding link in every newsletter for the purpose of revoking consent. It is also possible to unsubscribe from the newsletter at any time directly on our website or to inform us of this in another way.

The legal basis for data processing for the purpose of sending the newsletter is Art. 6 para. 1 lit. a) GDPR.

9.3 CleverReach

This website uses CleverReach to send newsletters. The provider is CleverReach GmbH & Co KG, (CRASH Building), Schafjückenweg 2, 26180 Rastede. CleverReach is a service with which the newsletter dispatch can be organized and analyzed. The data you enter for the purpose of subscribing to the newsletter (e.g. your e-mail address) is stored on CleverReach’s servers in Germany or Ireland.

Our newsletters sent with CleverReach enable us to analyze the behavior of newsletter recipients. Among other things, we can analyze how many recipients have opened the newsletter message and how often which link in the newsletter was clicked on. Conversion tracking can also be used to analyze whether a predefined action (e.g. the purchase of a product on our website) has taken place after clicking on the link in the newsletter. Further information on data analysis by CleverReach newsletters can be found at: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.

Data processing takes place on the basis of your consent (Art. 6 (1) (a) GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.

If you do not wish to be analyzed by CleverReach, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

You can revoke your consent at any time. You can also prevent processing at any time by unsubscribing from the newsletter. You can also prevent the storage of cookies by setting your web browser accordingly. You can also prevent the storage and transmission of personal data by deactivating Java Script in your web browser or installing a Java Script blocker (e.g. https://noscript.net or https://www.ghostery.com). We would like to point out that these measures may mean that not all functions of our website are available.

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted from both our servers and the CleverReach servers after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. e-mail addresses for the member area) remain unaffected by this.

You can view CleverReach’s privacy policy at: https://www.cleverreach.com/de/datenschutz/.

10. Our activities in social networks

So that we can also communicate with you on social networks and inform you about our services, we have our own pages there. If you visit one of our social media pages, we are jointly responsible with the provider of the respective social media platform for the processing operations triggered by this, within the meaning of Art. 26 GDPR.

We are not the original provider of these pages, but only use them within the scope of the possibilities offered to us by the respective providers.

As a precautionary measure, we would therefore like to point out that your data may also be processed outside the European Union or the European Economic Area. Use may therefore be associated with data protection risks for you, as it may be more difficult to safeguard your rights, e.g. to information, deletion, objection, etc., and processing in social networks is often carried out directly for advertising purposes or for the analysis of user behavior by the providers without us being able to influence this. If user profiles are created by the provider, cookies are often used or the user behavior is assigned to your own social network member profile.

The described processing operations of personal data are carried out in accordance with Art. 6 para. 1 lit. f) GDPR on the basis of our legitimate interest and the legitimate interest of the respective provider in order to be able to communicate with you in a timely manner or to inform you about our services. If you have to give your consent to data processing as a user with the respective providers, the legal basis is Art. 6 para. 1 lit. a) GDPR in conjunction with Art. 7 GDPR. Art. 7 GDPR.

As we do not have access to the providers’ databases, we would like to point out that it is best to assert your rights (e.g. to information, correction, deletion, etc.) directly with the respective provider. Further information on the processing of your data in the social networks is provided below by the respective social network provider we use:

10.1 Facebook

(Joint) controller for data processing in Europe:

Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

https://www.facebook.com/about/privacy

10.2 Instagram

(Joint) controller for data processing in Germany:

Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

https://instagram.com/legal/privacy/

10.3 LinkedIn

(Joint) controller for data processing in Europe:

LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland

https://www.linkedin.com/legal/privacy-policy

10.4 X (Twitter)

(Joint) controller for data processing in Europe:

Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland

https://twitter.com/de/privacy

Information about your data:

https://twitter.com/settings/your_twitter_data

10.5 XING (New Work SE)

(Joint) controller for data processing in Germany:

New Work SE, Am Strandkai 1, 20457 Hamburg, Germany

https://privacy.xing.com/de/datenschutzerklaerung

Information requests for XING members:

https://www.xing.com/settings/privacy/data/disclosure

11. web analysis

11.1 Meta Pixel (formerly Facebook Pixel)

This website uses the “Facebook pixel” of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA (“Meta”). If explicit consent is given, this allows the behavior of users to be tracked after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help to optimize future advertising measures.

The data collected is anonymous to us and therefore does not allow us to draw conclusions about the identity of the user. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/). This enables Meta and its partners to place advertisements on and off Facebook. A cookie may also be stored on your computer for these purposes.

These processing operations are only carried out if express consent is given in accordance with Art. 6 (1) (a) GDPR.

11.2 Google Analytics Universal

On our websites we use Google Analytics, a web analytics service provided by Google Ireland Limited (https://www.google.de/intl/de/about/), Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). In this context, pseudonymized user profiles are created and cookies (see “Cookies”) are used. The information generated by the cookie about your use of this website such as

the browser type/version,
the operating system used,
the referrer URL (the previously visited page),
the host name of the accessing computer (IP address) and
time of the server request,

are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage for the purposes of market research and the needs-based design of this website. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymized so that they cannot be assigned (IP masking).

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

These processing operations are only carried out if express consent is given in accordance with Art. 6 (1) (a) GDPR.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).

The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

You can view the data protection provisions of Google Analytics at: https://support.google.com/analytics/answer/6004245?hl=de.

11.3 Google Analytics Remarketing

We have integrated Google Remarketing services on this website. The operating company of Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Remarketing is a function of Google AdWords that enables a company to display advertisements to Internet users who have previously visited the company’s website. The integration of Google Remarketing therefore allows a company to create user-related advertising and consequently to display advertisements relevant to the interests of the Internet user.

The purpose of Google Remarketing is to display interest-based advertising. Google Remarketing enables us to display advertisements via the Google advertising network or on other websites that are tailored to the individual needs and interests of Internet users.

Google Remarketing places a cookie on the data subject’s IT system. By setting the cookie, Google is able to recognize the visitor to our website when he or she subsequently visits websites that are also members of the Google advertising network. Each time you access a website on which the Google Remarketing service has been integrated, your internet browser automatically identifies itself to Google. As part of this technical process, Google obtains knowledge of personal data, such as your IP address or surfing behavior, which Google uses, among other things, to display interest-relevant advertising.

Cookies are used to store personal information, such as the websites you visit. Each time you visit our website, personal data, including your IP address, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

These processing operations are only carried out if express consent is given in accordance with Art. 6 (1) (a) GDPR.

You can view the data protection provisions of Google analytics Remarketing at: https://www.google.de/intl/de/policies/privacy/.

11.4 Hotjar

This website uses Hotjar. The provider is Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta.

Hotjar is a tool for analyzing your user behavior on this website. Hotjar allows us to record your mouse and scroll movements and clicks, among other things. Hotjar can also determine how long you remain with the mouse pointer in a certain position. Hotjar uses this information to create so-called heat maps, which can be used to determine which areas of the website visitors prefer to look at.

Furthermore, we can determine how long you stayed on a page and when you left it. We can also determine at which point you abandoned your entries in a contact form (so-called conversion funnels). In addition, Hotjar can be used to obtain direct feedback from website visitors. This function serves to improve the website operator’s web offerings.

Hotjar uses cookies. Cookies are small text files that are stored on your computer and saved by your browser. They are used to make our website more user-friendly, effective and secure. In particular, these cookies can be used to determine whether this website has been visited with a specific end device or whether the Hotjar functions have been deactivated for the browser in question. Hotjar cookies remain on your device until you delete them.

These processing operations are only carried out if express consent is given in accordance with Art. 6 (1) (a) GDPR.

You can find more information about Hotjar at: https://help.hotjar.com/hc/en-us/categories/115001323967-About-Hotjar.

11.5 HubSpot

We use HubSpot functions on this website. The provider is HubSpot, Inc, 25 First Street, Cambridge, MA 02141, USA.

HubSpot tracks visitors to our website using browser cookies. Every time you access our website, HubSpot checks whether a HubSpot tracking cookie has been set. If no such cookie is set on your browser, a HubSpot cookie will be set on your browser – provided you give your consent – which will record all our websites that you subsequently access.

Please note the following with regard to HubSpot’s handling of tracking cookies:

Your visit to our websites will only be tracked using the HubSpot cookie if you have given your consent to the setting of the HubSpot cookie or all tracking cookies.
If you fill out and submit one of the forms on our websites (e.g. a contact form) and have given your consent to the setting of the HubSpot cookie, HubSpot will assign your previous page views resulting from the tracking cookie to the form you have submitted.
If you have already been in contact with us, your e-mail address sent via the form will be assigned to the information already stored by us.
If you delete all your cookies or specifically the HubSpot cookies, you will be considered a new visitor on our websites and a new cookie will be set. However, HubSpot automatically duplicates all incoming form submissions from the same email address, even if different browser cookies have been assigned to these submissions.
Since cookies are only set once on a browser, submissions from two people who share a single computer are assigned to one and the same contact entry. This cookie deduplication ensures that if a contact person sends forms to your website from different email addresses, all submissions are assigned to a single contact entry in HubSpot.
HubSpot assigns page views to a contact person when the contact person clicks on a link in a tracked marketing email that redirects to a page where the HubSpot tracking code is installed.

These processing operations are only carried out with your express consent in accordance with Art. 6 (1) (a) GDPR. Your data will be stored until you withdraw your consent.

The transfer of your personal data to the USA takes place on the basis of the standard contractual clauses.

You can find more information about HubSpot at: https://legal.hubspot.com/privacy-policy.

11.6 LinkedIn Analytics

On this website, we use the retargeting tool and conversion tracking of LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland (LinkedIn).

For this purpose, the LinkedIn Insight Tag is integrated on our website, which enables LinkedIn to collect statistical data about your visit and use of our website and to provide us with corresponding aggregated statistics on this basis. The service is also used to show you interest-specific and relevant offers and recommendations after you have found out about certain services, information and offers on the website. The relevant information is stored in a cookie.

As a rule, the following data is collected and processed:

IP address
Device information
Browser information
Referrer URL and
Timestamp

These processing operations are only carried out with your express consent in accordance with Art. 6 (1) (a) GDPR. Your data will be stored until you withdraw your consent.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted. The personal data is stored for as long as it is required to fulfill the purpose of processing. The data is deleted as soon as it is no longer required to achieve the purpose.

As part of processing via LinkedIn, data may be transferred to the USA and Singapore. The security of the transfer is regularly ensured by so-called standard contractual clauses, which guarantee that the processing of personal data is subject to a level of security that corresponds to that of the GDPR. If the standard contractual clauses are not sufficient to establish an adequate level of security, consent will be obtained from you in accordance with Art. 49 para. 1 lit. a) GDPR.

You can find more information about LinkedIn’s privacy policy at: https://de.linkedin.com/legal/privacy-policy.

11.7 WordPress Stats – Jetpack

This website uses the WordPress tool “WordPress Stats” provided by Jetpack to statistically analyze visitor access. The provider is Automattic Inc, 60 29th Street #343, San Francisco, CA 94110-4929, USA. The operating company uses the tracking technology of Quantcast Inc, 201 Third Street, San Francisco, CA 94103, USA.

Jetpack uses cookies that are stored on your computer and that allow WordPress Stats to analyze the use of the website. The information generated by the cookies about the use of our website is stored on servers in the USA. Your IP address is anonymized after processing and before storage.

The cookies remain on your end device until you delete them.

These processing operations are only carried out if express consent is given in accordance with Art. 6 (1) (a) GDPR.

You can view Jetpack’s privacy policy at: https://jetpack.com/support/privacy/.

11.8 Leadinfo

We use the lead generation service of Leadinfo B.V., Rotterdam, Netherlands. This recognizes visits from companies to our website based on IP addresses and shows us publicly available information, such as company names or addresses. In addition, Leadinfo sets two first-party cookies to evaluate user behavior on our website and processes domains from form entries (e.g. “http://leadinfo.com “) in order to correlate IP addresses with companies and improve the services. You can find more information at http://www.leadinfo.com. On this page: http://www.leadinfo.com/en/opt-out you have an opt-out option. If you opt out, your data will no longer be collected by Leadinfo.

12. advertising

12.1 Google Ads (AdWords) remarketing/retargeting

We have integrated Google Ads on this website. The operating company of the Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

This allows us to advertise this website in Google search results and on third-party websites. For this purpose, Google places a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit.

Any further data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads that you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data in order to create target groups.

These processing operations are only carried out if express consent is given in accordance with Art. 6 (1) (a) GDPR.

You can view Google Ads’ privacy policy and further information at: https://www.google.com/policies/technologies/ads/

12.2 Google AdSense

We have integrated Google AdSense on this website. The operating company of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google AdSense is an online service that enables advertising to be placed on third-party websites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows interest-based targeting of Internet users, which is implemented by generating individual user profiles.

The purpose of the Google AdSense component is the integration of advertisements on our website. Google AdSense places a cookie on your IT system. By setting the cookie, Alphabet Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA, is enabled to analyze the use of our website. Each time you access one of the individual pages of this website, which is operated by us and on which a Google AdSense component has been integrated, the Internet browser on your IT system is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and billing of commissions. As part of this technical process, Alphabet Inc. obtains knowledge of personal data, such as your IP address, which Alphabet Inc. uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis, which allows statistical evaluation to be carried out. Using the embedded tracking pixel, Alphabet Inc. can recognize whether and when a website has been opened by your IT system and which links you have clicked on. Tracking pixels are used, among other things, to evaluate the flow of visitors to a website.

Via Google AdSense, personal data and information, which also includes the IP address and is necessary for the collection and billing of the advertisements displayed, is transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on this personal data collected via the technical process to third parties.

These processing operations are only carried out if express consent is given in accordance with Art. 6 (1) (a) GDPR.

You can view Google AdSense’s privacy policy and further information at: https://www.google.de/intl/de/adsense/start/ and at https://www.google.com/policies/technologies/ads/

13. partner and affiliate programs

13.1 DoubleClick

This website contains components of DoubleClick by Google. DoubleClick is a trademark of Google (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland), under which special online marketing solutions are marketed to advertising agencies and publishers.

DoubleClick by Google transmits data to the DoubleClick server with every impression as well as with clicks or other activities. Each of these data transfers triggers a cookie request to your browser. If the browser accepts this request, DoubleClick places a cookie on your IT system. The purpose of the cookie is to optimize and display advertising. Among other things, the cookie is used to place and display user-relevant advertising and to create reports on advertising campaigns or to improve them. The cookie is also used to avoid multiple displays of the same advertisement.

DoubleClick uses a cookie ID that is required for the technical process. The cookie ID is required, for example, to display an advertisement in a browser. DoubleClick can also use the cookie ID to record which advertisements have already been displayed in a browser in order to avoid duplication. The cookie ID also enables DoubleClick to record conversions.

A DoubleClick cookie does not contain any personal data. However, a DoubleClick cookie may contain additional campaign identifiers. A campaign identifier is used to identify the campaigns with which you have already been in contact.

Each time you access one of the individual pages of this website, which is operated by us and on which a DoubleClick component has been integrated, the Internet browser on your IT system is prompted by the respective DoubleClick component to transmit data to Google for the purpose of online advertising and billing of commissions. As part of this technical process, Google obtains knowledge of data that Google also uses to create commission statements. Among other things, Google can see that you have clicked on certain links on our website.

These processing operations are only carried out if express consent is given in accordance with Art. 6 (1) (a) GDPR.

You can view the data protection provisions of DoubleClick by Google at: https://www.google.com/intl/de/policies/.

14. plugins and other services

14.1 Google Maps

We use Google Maps (API) on our website. The operating company of Google Maps is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Maps is a web service for displaying interactive (land) maps in order to visualize geographical information. By using this service, you can, for example, view our location and make it easier for you to find us.

Information about your use of our website (such as your IP address) is transmitted to Google servers in the USA and stored there as soon as you access those sub-pages in which the Google Maps map is integrated, provided that you have given your consent within the meaning of Art. 6 para. 1 lit. a) GDPR. In addition, Google Maps loads Google Web Fonts and Google Photos as well as Google stats. The provider of these services is also Google Ireland Limited. When you access a page that integrates Google Maps, your browser loads the web fonts and photos required to display Google Maps into your browser cache. The browser you use also establishes a connection to Google’s servers for this purpose. This informs Google that our website has been accessed via your IP address. This occurs regardless of whether Google provides a user account that you are logged into or whether no user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish your data to be associated with your Google profile, you must log out of your Google user account. Google stores your data (even for users who are not logged in) as usage profiles and analyzes them. You have the right to object to the creation of these user profiles, but you must contact Google to exercise this right.

If you do not agree to the future transmission of your data to Google in the context of the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used.

These processing operations are only carried out if express consent has been granted in accordance with Art. 6 (1) (a) GDPR.

You can view Google’s terms of use at https://www.google.de/intl/de/policies/terms/regional.html, the additional terms of use for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html.

You can view the data protection provisions of Google Maps at (“Google Privacy Policy”): https://www.google.de/intl/de/policies/privacy/.

14.2 Google Photos

We use the Google Photos service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, to store images that are embedded on our website.

Embedding is the integration of specific third-party content (text, video or image data) that is provided by another website (Google Photos) and then appears on your own website (our website). An embed code is used for embedding. If we have integrated an embed code, the external content from Google Photos is displayed immediately by default as soon as one of our web pages is visited.

Your IP address is transmitted to Google Photos via the technical implementation of the embedding code that enables the display of images from Google Photos. Google Photos also records our website, the type of browser used, the browser language, the time and length of access. In addition, Google Photos may collect information about which of our subpages you have visited and which links you have clicked on, as well as other interactions you have carried out when visiting our site. This data may be stored and analyzed by Google Photos.

These processing operations are only carried out if express consent has been granted in accordance with Art. 6 (1) (a) GDPR.

You can view Google’s privacy policy at: https://www.google.com/policies/privacy/.

14.3 Google reCAPTCHA

We use the reCAPTCHA function on this website. The operating company of Google reCAPTCHA is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The main purpose of the reCAPTCHA function is to differentiate whether an entry is made by a natural person or is misused by machine and automated processing. The service also includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google.

These processing operations are only carried out if express consent has been granted in accordance with Art. 6 (1) (a) GDPR.

Further information about Google reCAPTCHA and Google’s privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/.

14.4 Google Tag Manager

We use the Google Tag Manager service on this website. The operating company of Google Tag Manager is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This tool allows “website tags” (i.e. keywords that are integrated into HTML elements) to be implemented and managed via an interface. By using Google Tag Manager, we can automatically track which button, link or personalized image you have actively clicked on and can then record which content on our website is of particular interest to you.

The tool also triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If you have made a deactivation at domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.

These processing operations are only carried out if express consent has been granted in accordance with Art. 6 (1) (a) GDPR.

Further information on Google Tag Manager and Google’s privacy policy can be found at: https://www.google.com/intl/de/policies/privacy/.

14.5 Google WebFonts

Our website uses so-called web fonts for the uniform display of fonts. Google Web Fonts are provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ireland Limited is part of the Google group of companies headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

These processing operations are only carried out if express consent has been granted in accordance with Art. 6 (1) (a) GDPR.

Further information on Google WebFonts and Google’s privacy policy can be found at: https://developers.google.com/fonts/faq ; https://www.google.com/policies/privacy/.

14.6 Vimeo (videos)

Plugins from the Vimeo video portal of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA are integrated on our website. When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the Vimeo servers. The content of the plugin is transmitted by Vimeo directly to your browser and integrated into the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted directly from your browser to a Vimeo server in the USA and stored there.

If you are logged in to Vimeo, Vimeo can directly associate your visit to our website with your Vimeo account. If you interact with the plugins (e.g. by clicking the start button of a video), this information is also transmitted directly to a Vimeo server and stored there.

If you do not want Vimeo to assign the data collected via our website directly to your Vimeo account, you must log out of Vimeo before visiting our website.

The Google Analytics tracking tool is automatically integrated into videos from Vimeo that are embedded on our site. This is Vimeo’s own tracking system, to which we have no access and which cannot be influenced by our site. Google Analytics uses so-called “cookies” for tracking, which are text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

These processing operations are only carried out if express consent has been granted in accordance with Art. 6 (1) (a) GDPR.

You can view Vimeo’s privacy policy at: https://vimeo.com/privacy.

14.7 YouTube (videos)

We have integrated YouTube components on this website. The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

If you are logged in to YouTube at the same time, YouTube recognizes which specific subpage of our website you are visiting when you access a subpage that contains a YouTube video. This information is collected by YouTube and Google and assigned to your YouTube account.

YouTube and Google always receive information via the YouTube component that you have visited our website if you are logged in to YouTube at the same time as accessing our website; this happens regardless of whether you click on a YouTube video or not. If you do not want this information to be transmitted to YouTube and Google, you can prevent it from being transmitted by logging out of your YouTube account before accessing our website.

These processing operations are only carried out if express consent has been granted in accordance with Art. 6 (1) (a) GDPR.

You can view YouTube’s privacy policy at https://www.google.de/intl/de/policies/privacy/.

15. Your rights as a data subject

15.1 Right to confirmation

You have the right to request confirmation from us as to whether personal data concerning you is being processed.

15.2 Right to information Art. 15 GDPR

You have the right to receive free information from us at any time about the personal data stored about you and a copy of this data in accordance with the statutory provisions.

15.3 Right to rectification Art. 16 GDPR

You have the right to request the rectification of inaccurate personal data concerning you. You also have the right to request the completion of incomplete personal data, taking into account the purposes of the processing.

15.4 Erasure Art. 17 GDPR

You have the right to demand that we delete the personal data concerning you immediately, provided that one of the reasons provided by law applies and insofar as the processing or storage is not necessary.

15.5 Restriction of processing Art. 18 GDPR

You have the right to demand that we restrict processing if one of the legal requirements is met.

15.6 Data portability Art. 20 GDPR

You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format. You also have the right to transmit those data to another controller without hindrance from us to which the personal data have been provided, where the processing is based on consent pursuant to point (a) of Article 6(1) GDPR or point (a) of Article 9(2) GDPR or on a contract pursuant to point (b) of Article 6(1) GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

Furthermore, when exercising your right to data portability pursuant to Art. 20 (1) GDPR, you have the right to obtain that the personal data be transferred directly from one controller to another controller, insofar as this is technically feasible and provided that this does not adversely affect the rights and freedoms of other persons.

15.7 Objection Art. 21 GDPR

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Article 6(1)(e) (data processing in the public interest) or (f) (data processing on the basis of a balancing of interests) of the GDPR.

This also applies to profiling based on these provisions within the meaning of Art. 4 No. 4 GDPR.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or if the processing serves the establishment, exercise or defense of legal claims.

In individual cases, we process personal data for the purpose of direct advertising. You can object to the processing of your personal data for the purpose of such advertising at any time. This also applies to profiling insofar as it is associated with such direct advertising. If you object to processing for direct marketing purposes, we will no longer process the personal data for these purposes.

You also have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out by us for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 para. 1 GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

You are free to exercise your right to object in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.

15.8 Revocation of consent under data protection law

You have the right to withdraw your consent to the processing of personal data at any time with effect for the future.

15.9 Complaint to a supervisory authority

You have the right to complain to a supervisory authority responsible for data protection about our processing of personal data.

16. Routine storage, deletion and blocking of personal data

We process and store your personal data only for the period of time required to achieve the purpose of storage or if this is provided for by the legal regulations to which our company is subject.

If the storage purpose no longer applies or if a prescribed storage period expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

17. duration of the storage of personal data

The criterion for the duration of the storage of personal data is the respective statutory retention period. After this period has expired, the corresponding data is routinely deleted, provided that it is no longer required for contract fulfillment or contract initiation.

18. updating and amending the privacy policy

This privacy policy is currently valid and has the status: November 2023.

It may become necessary to amend this privacy policy as a result of the further development of our website and services or due to changes in legal or official requirements. You can access and print out the current privacy policy at any time on the website at “https://clicks.digital/datenschutzerklaerung”.

This privacy policy was created with the support of the data protection software: audatis MANAGER.