Google Ads audit & SEA analysis

During a SEA audit, our experts take an in-depth look into your ad accounts to identify weaknesses and optimisation opportunities. The goal of an SEA analysis is to enable your advertising campaigns to improve performance. An external assessment is also helpful to obtain an unbiased second opinion.

In order to carry out the SEA/PPC analysis, you must allow us access to your account (Google Ads etc.). It may also be a good idea to take a look at, for example, Google Analytics or other analysis tools to gain further helpful insights into user behaviour etc. In addition, it is important for our experts to know what exact goals you want to achieve with your advertising campaigns. We discuss these individual points in a joint kick-off meeting.

In a personal consultation, we clarify what the focus of the audit should be, the further procedure and the schedule. The next step is the recording of the current status, i.e. the as-is analysis. In this process, we will examine your advertising account, analyse data and obtain a precise overview of your campaign structure. In the final step, we present you with comprehensive and concrete recommendations for actions that you can use to improve the performance of your ads.

What you do with the results of your SEA audits is up to you, of course. However, we would be happy to support you in the implementation as part of further paid advertising support to make your campaigns more successful. An SEA workshop is also possible after the audit to explain the results and the next steps in more detail.

A SEA analysis is suitable for anyone who already carries out PPC measures. Are you dissatisfied with the results your ads are achieving? Then it is definitely time to act. However, even if you are actually satisfied with the results, our experience shows: There is always room for improvement!

As mentioned, there is always something to improve on. The “perfect account” does not exist, the SEA world is constantly changing too much for that. With our audit you can regularly check whether there is an urgent need for action and thus take ideal precautions. It is better not to wait until are performance problems already exist – because these are expensive!

The costs and duration of an Ads/SEA analysis depend on various factors. For example, the scope of the campaigns to be analysed plays a role. As a rule, you should calculate at least 2,400 euros for our account audit analysis. You’re thinking, that’s a bit much? Absolutely not, since our SEA audit will certainly cost less than giving away valuable budget month after month by not optimising ads.

As a long-standing performance marketing agency, we know how profitable ads work – and we are happy to pass this certified expertise on to you. We do not rely on tools for the masses, but rather on the knowledge of our SEA managers, who use their entire experience for your success.