You are investing time and money in Google Ads, but the results do not match your expectations?  You are unsure whether the chosen campaign even matches your goals? Online advertising presents a variety of challenges – and every mistake costs money. Our experts use SEA analyses to reveal hidden optimisation potential and take your advertising campaigns to a new level!


Let us check your advertising accounts!

Our services regarding Google Ads analyses

Let our experts find hidden potentials

Where do you stand now, where do you want to go?

We subject your ad account (Google Ads, Bing Ads, etc.) to a comprehensive as-is analysis. On the one hand, this allows us to get an overview of the current status, on the other hand, an initial audit can often already identify the greatest strengths and weaknesses of the ad placement.

Audit of account and campaign settings

In everyday agency life, we experience again and again that accounts are not set up correctly and that account and campaign settings have not been chosen in a goal-oriented manner. For this reason, we check all settings and configurations as part of our SEA analysis.

Ad & campaign structure check

In order to keep an overview and to be able to evaluate data correctly, it is important to align campaign structures and ad groups correctly. We will check whether your campaigns are already structured effectively.

Checking the tracking

A good analysis of your ad account is essential, but tracking must be set up correctly for this to work. We check for you whether the conversion tracking is correctly integrated and functions smoothly. Only then can you be sure that no important data is lost.

Identification of optimisation potential

A new perspective opens new possibilities. As an experienced SEA/PPC agency, clicks digital can give you a helpful second opinion on your ad account. We identify optimisation potential and list concrete improvement measures for you.

Individual catalogue of measures

We not only analyse where potential has been left by the wayside, but also show you how you can exploit it. To this end, we will draw up a comprehensive and prioritised catalogue of measures with which you can achieve noticeable success as quickly as possible. We will also be happy to assist you in implementing them.


A SEA audit helps you to get the most out of your online advertising campaigns. With our target-oriented catalogue of measures, you have optimisation suggestions at hand that bring your advertisements up to best practice level. It is worth it!

Herbert Buchhorn

CEO at clicks digital

Everything you need to know about clicks digital's SEA analysis

What is a SEA audit?

What is required from you?

How do our trained experts proceed with a SEA/Google Ads analysis?

Do the recommended measures have to be implemented?

Who is a Google Ads audit or a SEA audit suitable for?

When and why should an audit be conducted?

How much does a SEA audit cost and how long does it take?

Why should you book your SEA audit with clicks digital?

Get in touch with us now

Would you like to find out more about us, request an offer or a non-binding consultation?

Then please feel free to contact us – we will get back to you immediately!


Your Herbert Buchhorn and the entire clicks team

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    Am Potsdamer Platz 10,
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    +49 (0)30 76212626

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