You invest time and money in Google Ads, but the results do not match your expectations? You are unsure whether the chosen campaign even fits your goals? Online advertising presents a variety of challenges – and every mistake costs money. Our experts use SEA analyses to reveal hidden optimisation potential and take your advertising campaigns to a new level!
Let us check your advertising accounts!
Let our experts find hidden potentials
We subject your ad account (Google Ads, Bing Ads, etc.) to a comprehensive as-is analysis. On the one hand, this allows us to get an overview of the current status, on the other hand, an initial audit can often already identify the greatest strengths and weaknesses of the ad placement.
In everyday agency life we experience again and again that accounts are not set up correctly and that account and campaign settings have not been chosen in a goal-oriented manner. For this reason, we check all settings and configurations as part of our SEA analysis.
In order to keep an overview and to be able to evaluate data correctly, it is important to align campaign structures and ad groups correctly. We will check whether your campaigns are already sensibly structured.
A good analysis of your ad account is essential, but tracking must be set up correctly for this to work. We check for you whether the conversion tracking is correctly integrated and functions smoothly. Only then can you be sure that no important data is lost.
A new perspective opens new possibilities. As an experienced SEA/PPC agency, clicks digital can give you a helpful second opinion on your ad account. We identify optimisation potential and list concrete improvement measures for you.
We not only analyse where potential has been left by the wayside, but also show you how you can exploit it. To this end, we will draw up a comprehensive and prioritised catalogue of measures with which you can achieve noticeable success as quickly as possible. We will also be happy to assist you in implementing them.
A SEA audit helps you to get the most out of your online advertising campaigns. With our target-oriented catalogue of measures, you have optimisation suggestions at hand that bring your advertisements up to the best practice level. It is worth it!Stephanie Pichler
SEA & PPC Manager at clicks digital
Everything you need to know about clicks digital's SEA analysis
What is a SEA audit?
During a SEA audit, our experts take a deep look into your ad accounts to identify weaknesses and optimisation opportunities. The goal of an SEA analysis is to enable better performance of your advertising campaigns. An external assessment is also helpful to obtain an unbiased second opinion.
What is required from you?
In order to carry out the SEA/PPC analysis, you must allow us access to your account (Google Ads etc.). It may also be a good idea to take a look at, for example, Google Analytics or other analysis tools to gain further helpful insights into user behaviour etc. In addition, it is important for our experts to know what exact goals you want to achieve with your advertising campaigns. We discuss these individual points in a joint kick-off meeting.
How do our trained experts proceed with a SEA/Google Ads analysis?
In a personal consultation, we clarify what the focus of the audit should be, the further procedure and the schedule. The next step is the recording of the actual status, i.e. the as-is analysis. In this process, we will examine your advertising account, analyse data and obtain a precise overview of your campaign structure. In the final step, we present you with comprehensive and concrete recommendations for actions that you can use to improve the performance of your ads.
Do the recommended measures have to be implemented?
What you do with the results of your SEA audits is of course up to you. However, we would be happy to support you in the implementation as part of further paid advertising support to make your campaigns more successful. An SEA workshop is also possible after the audit to explain the results and the next steps in more detail.
For whom is a Google Ads audit or a SEA audit suitable?
A SEA analysis is suitable for anyone who already carries out PPC measures. Are you dissatisfied with the results your ads are achieving? Then it is definitely time to act. But even if you are actually satisfied with the results, our experience shows: There is more to it than that!
When and why should an audit be conducted?
As said, there is always something to improve. The “perfect account” does not exist, the SEA world is too much in flux for that. With our audit you can regularly check whether there is an urgent need for action and thus take ideal precautions. It is better not to wait until there are performance problems – because these are expensive!
How much does a SEA audit cost and how long does it take?
The costs and duration of an Ads/SEA analysis depend on various factors. For example, the scope of the campaigns to be analysed plays a role. As a rule, you should calculate from 2,400 euros for our account audit analysis. A bit much you think now? Absolutely not, because our SEA audit will certainly cost less than giving away valuable budget month after month by not optimising ads.
Why should you book your SEA audit with clicks digital?
As a long-standing performance marketing agency, we know how profitable ads work – and we are happy to pass this certified expertise on to you. We do not rely on tools for the masses, but rather on the knowledge of our SEA managers, who use their entire experience for your success.
Would you like to find out more about us, request an offer or a non-binding consultation?
Then please feel free to contact us – we will get back to you immediately!
Your Christoph Schöne, Herbert Buchhorn and the entire clicks team