Amazon has become an integral part of most people’s everyday life. More and more customers start their product search directly on the e-commerce platform! However, the competition among retailers is fierce. Let us help you use the full potential of the largest product search engine and present your products with Amazon Advertising in such a way that they stand out from the crowd for your target group.
Start your Amazon campaigns with us!
With these measures our experts will guide you to success
The quality of product data is essential for the best possible result of your Amazon advertising. With the right keywords and information – in the product title or product description – it is possible to place your products in the most ideal way.
We create Amazon Ads campaigns specifically tailored to your products. This means that they will be highly visible as sponsored products on the Amazon search results pages or in the recommendations on the product pages – exactly where your customers are looking for them. And you don’t waste any unnecessary advertising budget or capacity for mediocre results!
The competition at Amazon is fierce. This makes it all the more important to place your ads in conjunction with the best possible keywords and ideal bids and placement. Our experts keep a close eye on your advertising account and all developments, so you can concentrate on other tasks.
We want your success to be measurable. Therefore, we determine KPIs for your Amazon advertising that need to be achieved. In regular reports we keep you informed about the development in an understandable way and derive recommendations for action and optimisation measures from this.
Would you like to learn more about the various possibilities Amazon Advertising offers? Do you want to know if this is suitable for your shop? We will advise you on the options, the best approach and other things to consider. We always have your goals in mind to maximise your performance in the Amazon Marketplace.
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Success stories of our work
With the help of clicks digital we were able to open up a new ad channel. With the know-how and the individual advice of the clicks experts, we achieved an extremely successful development in this area.Walter Micheluzzi
Head of Marketing, helmexpress.com
What you should know about Amazon Advertising
What is Amazon Advertising?
Amazon Advertising describes the numerous possibilities of advertising on the e-commerce platform. The advertisements follow the PPC (Pay per Click) principle, which means that an advertisement only generates costs when it is clicked by the user. The different advertising formats can be placed at different positions on Amazon’s search results pages.
Who is Amazon Ads suitable for?
Like Google Amazon is, a search engine with a high number of visitors, which must not be neglected in a comprehensive advertising portfolio. It is, therefore, ideal as an addition to Google Shopping Ads, for example, which users can reach at another point in the Customer Journey.
Amazon basically differentiates between “Seller” and “Vendor”, which in part have different advertising options. A seller sells the goods on Amazon directly to the end customer, whereas vendors sell and ship directly through Amazon.
What possibilities does Amazon PPC offer?
Amazon offers three different options for advertisements:
- Sponsored Products: Sponsored products aim to increase the visibility of individual products on search results pages and product detail pages.
- Sponsored Brands: These ads focus on your brand and logo. With custom captions, this format appears at the top of search results pages and other positions.
- Sponsored Display: The third Amazon Advertising format, Sponsored Display Ads, appears both on Amazon and outside of the marketplace and is currently only available to vendors.
What are the advantages of Amazon Advertising?
Here are the various advantages of Amazon advertising:
- Increased visibility
- Increased sales
- Ability to reach new customers
- Improved brand and product awareness
Is there a connection between Amazon Advertising and Amazon SEO?
Amazon Ads and Amazon SEO complement each other perfectly, so the question should not be “either – or”. Product sales are an important factor in Amazon’s organic ranking and are reinforced by Amazon PPC campaigns. There is, however, also a visible interaction in the other direction. An optimised product page (i.e. with the right keywords, appealing descriptions and product images) offers a quality which – besides the bid and other factors – is again very relevant for the success of Amazon Ads. At clicks digital you will find the right experts for your Amazon success!
Which key figures (KPIs) are relevant for Amazon Advertising?
Some of the most important key figures to evaluate the success of your Amazon PPC activities are:
- Impressions and clicks: How often were your ads placed and how often were they clicked?
- Sales & orders: How much revenue was generated by your Amazon ads?
- ACoS (Advertising Cost of Sales): How efficient was your ad (advertising cost compared to advertising revenue)?
Why should you entrust clicks digital with Amazon Advertising?
As your Amazon Ads agency, we are always up to date with the latest Amazon Advertising know-how. In an initial discussion, we determine which goals you want to achieve with Amazon Advertising and create the ideal strategy to achieve them. Thanks to our many years of experience in all areas of paid advertising, we know what is important for your Amazon Ads – and we use this to enhance your success.
Would you like to find out more about us, request an offer or a non-binding consultation?
Then please feel free to contact us – we will get back to you immediately!
Your Herbert Buchhorn and the entire clicks team