Amazon Ads Agency

Amazon Advertising describes the numerous possibilities of advertising on the e-commerce platform. The advertisements follow the PPC (Pay per Click) principle, which means that an advertisement only generates costs when it is clicked by the user. The different advertising formats can be placed at different positions on Amazon’s search results pages.

Like Google Amazon is, a search engine with a high number of visitors, which must not be neglected in a comprehensive advertising portfolio. It is, therefore, ideal as an addition to Google Shopping Ads, for example, which users can reach at another point in the Customer Journey.

Amazon basically differentiates between “Seller” and “Vendor”, which in part have different advertising options. A seller sells the goods on Amazon directly to the end customer, whereas vendors sell and ship directly through Amazon.

Amazon offers three different options for advertisements:

• Sponsored Products: Sponsored products aim to increase the visibility of individual products on search results pages and product detail pages.
• Sponsored Brands: These ads focus on your brand and logo. With custom captions, this format appears at the top of search results pages and other positions.
• Sponsored Display: The third Amazon Advertising format, Sponsored Display Ads, appears both on Amazon and outside of the marketplace and is currently only available to vendors.

Here are the various advantages of Amazon advertising:

• Increased visibility
• Increased sales
• Ability to reach new customers
• Improved brand and product awareness

Amazon Ads and Amazon SEO complement each other perfectly, so the question should not be “either – or”. Product sales are an important factor in Amazon’s organic ranking and are reinforced by Amazon PPC campaigns. There is, however, also a visible interaction in the other direction. An optimised product page (i.e. with the right keywords, appealing descriptions and product images) offers a quality which – besides the bid and other factors – is again very relevant for the success of Amazon Ads. At clicks digital you will find the right experts for your Amazon success!

Some of the most important key figures to evaluate the success of your Amazon PPC activities are:

• Impressions and clicks: How often were your ads placed and how often were they clicked?
• Sales & orders: How much revenue was generated by your Amazon ads?
• ACoS (Advertising Cost of Sales): How efficient was your ad (advertising cost compared to advertising revenue)?

As your Amazon Ads agency, we are always up to date with the latest Amazon Advertising know-how. In an initial discussion, we determine which goals you want to achieve with Amazon Advertising and create the ideal strategy to achieve them. Thanks to our many years of experience in all areas of paid advertising, we know what is important for your Amazon Ads – and we use this to enhance your success.