Content creation

Before we create unique content for you that will inspire your personas, we first need to clarify which goals you want to achieve with your content. The choice of format, topics and texts as well as the way you address your customers depend on this. In doing so, we also follow your CI guidelines, style guides and your brand manual. Together we develop a briefing that our content experts can use as a basis for their work.

Then we’ll roll our sleeves up and our editorial team gets down to work. Whether for B2B or B2C, in German or another language – flexible and goal-oriented, we create content that will convince your readers. We familiarise ourselves with every topic and create content that draws attention to your company, products and services and offers your readers decisive added value. After a short time, you will have the finished content in your hands – without having to use your own capacities.

After completion, we will send you your texts so that you can check them. If necessary, we adapt any changes you may have made in a correction loop so that you are completely satisfied. And even if the content needs to be updated for a new development, we are there to revise the text.

White papers are a perfect way to expand your expert status and gain qualified leads. You think this is a lot of work? That’s right – that’s why we take care of the conception, content creation and layout of your white paper for you. Thanks to intensive research, we provide your target group with detailed insights into desired topics – and you become your customers’ problem solver.

In addition to white papers, we also produce extensive e-books to present you as an expert. We do not pick up on and deal with a single problem, as is the case with a white paper, but rather take a comprehensive look at complex topics. With individual tips for your target group, we make the visitors of your site aware of their problems and show that your company has exactly the right solution for them. You can rely on our content experts who have the time and experience to create e-books that can be distributed as part of a content marketing campaign, for example.

Do you want to strengthen your customer loyalty and at the same time show what your company is capable of? With case studies, you can demonstrate competence and credibility, because this is where satisfied customers have their say. This customer-centric reference speaks for you, draws the attention of potential buyers to you and creates trust. In addition, these examples show how you have already solved problems and how you proceed in practice. We will be happy to create meaningful case studies for you, from which you will benefit in the long term.

Do you have the capacity to create texts independently, but don’t know exactly what to look out for? Our editorial briefing will help you here. Here you will learn how to create content that is easy to read for search engines and satisfies your users, based on a category text of your choice. We give you tips that will help you in the future with SEO text creation. Of course, we are also happy to support you and edit your SEO onpage texts in many languages.

Would you prefer to discuss your questions about content creation in a workshop and eliminate any ambiguities? Of course we also offer content seminars on editorial topics. With the help of these workshops – digital, directly at your site or in our agency – you will get an overview of how to create qualitative content, how to enhance your content and how to make it more accessible to your personas. In the future, you will be able to write your website texts yourself with informative added value.

Whether it’s high-quality specialist articles for online or print publications, informative category texts for your landing pages or exciting articles that draw readers to your blog – our clicks editorial team can hardly wait to support you. Even if you need help in maintaining your blog and regularly feeding it with texts so that it leads your target group to your website – we are there for you! Our performance agency has an extensive knowlegde and ensures the best results, for example in the areas of online PR or social media marketing.

Which service may be for you?