Inbound Marketing

You are facing the following challenges:

• You want to ignite the turbo in your new customer business?
• You want to generate qualified leads?
• You want to significantly increase your visibility and traffic?
• You want to keep your customers close and loyal to you in the long term?
• You want to increase your sales sustainably?

However: People have become tired – tired of advertising. They install Adblockers, skip spots or simply click away advertising banners. How should you spread your message and draw attention to your services or products? Our answer: via inbound marketing.

Potential customers are not looking for products or offers especially at the beginning of a purchase decision, they are looking for solutions to their problems or helpful tips.

As a company, you can influence this path to the purchase decision with the relevant content in the appropriate channels at an early stage and take the new customer by the hand right at the start. Companies from the B2B sector with long sales cycles especially benefit from inbound marketing measures.

In inbound marketing we do not rely on aggressive advertising strategies. It is about the customer finding you as if by magic and at best staying with you for a very long time. This is why we position you as a competent partner for your target group. With various measures we work towards ensuring that your products and services are present with the right content during your target group’s purchasing decision.

You can answer these questions yourself. We only provide you with a few important facts that you should consider in inbound marketing:

Inbound marketing is a resource-intensive and sustainable process that must be constantly analysed and, if necessary, optimised.

You have to:

• Develop strategies and put them to the test at regular intervals
• Regularly create new content and revise old content
• Optimise content for search engines
• Set up internal systems
• Carry out regular analyses and optimisation
• Develop measures to follow up on leads and bind them permanently

In summary, you will need time, human resources and a team to take the lead.

If you have little time or you find that you are simply not getting anywhere in a particular area, whether due to a lack of know-how or input, it is time to turn to an inbound marketing agency such as clicks digital. Your company will benefit from this:

• Expertise and know-how on the topic of inbound marketing – we spend the whole day dealing with these topics.
• Simply concentrate on your core business. You do not need to expand your marketing department. You can simply outsource it. We are your extended arm.
• You have the insight, we have the view of the big picture and your market competitors. Together we find your solution for your goals

Inbound marketing focuses on the customer and his journey from the first interest to the purchase decision. You have to create tailor-made content, use the channels of communication that the customer uses and take him by the hand. In this way you can gain new customers, keep existing customers and grow as a company in the long term.