Yandex Ads Agency - Yandex advertising

Q: What is Yandex Direct?

Yandex Direct, also known as Yandex Ads, is the search engine Yandex’s advertising programme for ads on it site and it's corresponding advertising network.

Q: How does Yandex Direct work?

Yandex Direct works very much like Google Ads. Here, you also design your ads to appear based on keywords related to specific search queries. In the CPC (Cost per Click) method costs are only incurred when a user clicks on your ad and thus lands on your advertised website or landing page.

Q: Who are Yandex Ads suitable for?

Basically, the placement of ads on Yandex is only recommended for companies that have a corresponding target group in the Russian market. If the Russian market or target groups for your products or services are hardly relevant, search engine advertising on Yandex is not the right choice.

Q: What distinguishes clicks digital in Yandex Ads management?

With our comprehensive service portfolio or, for example, an SEA audit we can ideally assess and find out if Yandex advertising helps to achieve your goals. If this is the case, we will be happy to do all the work for you and, thanks to the knowledge and experience of our SEA managers, we will enable you to achieve the best advertising results in the Russian-speaking world!

Do you want to tap into new markets, grow internationally and do you want to do this in the Russian-speaking world? You do not have any business relations with Russia yet but you would like to sell your products there as well? You already run Russian campaigns on Google Ads? Or you would like to target Russian-speaking Yandex users in Germany?

All this is possible with Yandex Direct – you just have to know how. Clicks digital selects the right bidding strategy, the right keywords and using the right levers – for your turnover and success!

Team up with us for the ideal Yandex strategy!

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How our experts can help you

Our service as Yandex Ads agency

From the individual test campaign to comprehensive support

Search Engine Advertising (SEA) offers the opportunity to become more visible as a company and to address new customers at the right moment. The Yandex market share is 44.23%. These users would be lost to you if you only rely on Google. Whether you would like to find out by potential analysis if Yandex Ads are suitable for you, would like to test the potential in a test campaign or would like to develop new customer groups with Yandex Ads in the long term – we have the right solution for you.

Perfect adjustment to the Russian-speaking online market

The focus on Russian-speaking target audience is the core of Yandex Ads. We therefore, adapt your online ads ideally to the mentality, language, location and search habits in Russia or neighbouring target markets. For this purpose, we perfectly coordinate the approach and targeting.

Our certified experts know how to reach your target group

Clicks digital is a Google Premium Partner – this, however, does not mean that we are only familiar with these advertising networks. With us you can rely on the concentrated expertise of our SEA managers and this includes Yandex search engine advertising.

Master internationalisation with Yandex Direct

Case studys

Our success stories

Gealan

106 % more scope in the Russian advertising market via Yandex Direct

See the reference

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HIGHLY ACCLAIMED

Several awards

Yandex as the Russian counterpart to Google is particularly interesting for companies that want to expand their scope and sales in the Russian-speaking market. However, Yandex Direct not only differs from Google Ads linguistically, it also has its own challenges regarding advertisements. Keeping a complete overview is not easy - but that's exactly what we are here for!

Björn Frasiak

CEO at clicks digital