Data feed optimisation

A data feed comprises a list of data that is structured and updated regularly. In e-commerce, for example, this includes product lists that are marked with certain attributes such as price, title or description. Via a server, the data feed is read directly from a database and made available to various clients, such as the Google Merchant Center, who read this data. Data feeds are used to transfer larger data sets between servers and clients. This is, for example, also a prerequisite for Google Shopping ads, where Google finds out and reads relevant information about your products.

With an optimised data feed you can improve the ranking of your products. The higher the data quality of your Google Merchant Feed, the greater the chance that your products will be listed in corresponding search queries. It’s also an easy way to exploit multichannel potential. Benefit from the synergy effects offered by major marketplaces such as eBay and Amazon.

With performance-based optimisation you can also increase your conversions. If the quality of data is right, your products will be targeted more precisely in various portals and often also better placed. This not only increases the click rate of your product ads, but also the conversion rate. Effective product data marketing can also reduce your costs. The better the quality of data is, the higher the ranking from the system and the less the ad placement via CPC has to be pushed. Reduce your CPC and CPO costs (cost-per-click and cost-per-order) with an improved data feed and effective product data marketing.

We start with the data feed analysis. For this purpose, we analyse your previously generated data feeds, which portals you use and what you want to achieve with them. As, in order for us to know where to start, we need to know your goals.

The next part it is all about data feed generation. Depending on which marketplace or price search engine you want to import your article data, different attributes, file formats or formatting must be used. We research the individual data feed guidelines and implement them for you when generating the feed.

Once these preparations are completed, we implement the data feed optimisation. Our work is not done yet with the mere integration of Google Shopping feeds or data feeds on other product portals. Your product data should always be maintained and optimised so that it really has a chance of being listed and seen by the user.

As a performance agency, we know exactly what we have to do to create a powerful online shop. In addition to search engine optimisation and conversion optimisation, this includes creating and optimising a data feed so that it functions reliably and performance-oriented. Thanks to our many years of experience, our experts know what makes a good data feed and how it can be optimised for the respective portal.

Are you unsure which portals are suitable for your e-commerce system? We would be happy to support you in selecting a portal and to advise you on feed generation and the technical implementation of guidelines. Since data feed optimisation requires specialist know-how and involves a certain amount of effort, we will help you to fully exploit the multi-channel potential of your company. We will also be happy to advise you on the implementation of Amazon Ads and Google Ads campaigns, which will increase the visibility of your web shop even more.