Remarketing agency

Remarketing is also called retargeting and describes advertising measures in which visitors of your own website are specifically addressed again on other pages. This can be done, for example, via banner ads or text ads that are played out according to the customer and his interest. The aim of remarketing is to bring the addressed person back to your own site so that he or she makes a purchase there.

In order to be able to tailor the advertising banners to the interests of your target group, you need to record and analyse the behaviour of your site visitors. Via tracking tag and a cookie your potential customers are recorded so that they can be collected in a remarketing list. With this information, our SEA experts can then tailor text ads or advertising banners to the target group.

It is often the case that customers do not decide to make a purchase on their first website visit. Instead, they look for similar offers and compare products. That’s where you need to come in, reminding potential buyers using remarketing ads to bring them back to your website, so you have a better chance of them completing the purchase in your online store – so the conversion will be yours and not your competitors. Using Google Ads Remarketing as part of paid advertising will help you recall your customers, increase your brand awareness and benefit from closer customer loyalty, which translates into better conversion rates.

The two forms of remarketing differ in that dynamic remarketing is an extension of static retargeting. The latter uses fixed image and video material on product categorisations, topics, etc. for the creation.  Dynamic remarketing also uses these attributes but exchanges the defined standard image material for products that the interested party has viewed.  Dynamic remarketing thus makes it possible to address potential customers even more individually in terms of their product interest.

You already use Google Ads or Display Ads and now you want to launch into the field of retargeting? We at clicks digital are Google remarketing experts, because thanks to our experience we know what is important to your target group. Whether you prefer to make yourself memorable with banners or text ads – we support you from the technical setup of Google Ads retargeting to the targeting parameters itself and to the finished ad. As a remarketing agency, we are also happy to take over the complete management of your remarketing campaigns for you, so that you don’t have to worry about anything. Thanks to our monitoring and regular reporting, you can keep a constant eye on your success.